Multi-Screening becoming the Norm

Multi-Screening becoming the Norm

Stephen Low Stephen Low

Stephen Low

Making Brands Famous all across Scotland!

发布日期: 2016年11月3日
+ 关注

Multi-screening has become much more common across UK Households. The IPA’s Touchpoints shows that the average adult spends 38 minutes a day using the internet while watching TV. This has more than doubled since 2011 when it was 17 minutes per day.

Multi-screening brings viewers closer to content and brands and has proven time and again to be a strong catalyst for Direct Response:

Thinkbox’s ‘POETIC’ study with Kelley Fay and Data2Decisions on the impact of paid media on earned (e.g. word of mouth) and owned (e.g. websites) media showed that over two thirds of website visits were sparked by paid-for media and half of those visits were as a direct result of TV.

For more information on this study, see the full write up on the Thinkbox website:

https://www.thinkbox.tv/Research/Thinkbox-research/POETIC

要查看或添加评论，请登录

Stephen Low的更多文章

  • STV gives entrepreneurs the EDGE for growth
    2020年1月21日

    STV gives entrepreneurs the EDGE for growth

    STV and Scottish EDGE today announce a new partnership to further support Scotland’s entrepreneurs. In 2020, STV will…

  • Chart of the Month - Profit generated by Advertising Platforms
    2018年1月4日

    Chart of the Month - Profit generated by Advertising Platforms

    Thinkbox have released their latest Chart of the Month courtesy of Ebiquity and Gain Theory. Launched in November the…

  • So How do we Know who's Watching TV?
    2017年1月9日

    So How do we Know who's Watching TV?

    Since 1981, the Broadcasters’ Audience Research Board (BARB) have been delivering the official viewing figures for UK…

  • TV is the Best Profit Generator
    2017年1月4日

    TV is the Best Profit Generator

    2014 saw the launch of ‘Payback 4: Pathways to Profit’, an independent econometric study by Ebiquity – commissioned by…

  • We spend more time with TV than any other media
    2016年11月1日

    We spend more time with TV than any other media

    According to the IPA’s most recent Touchpoints study, TV accounts for 42% of the time people choose to spend with…

  • TV is the Most Talked About Medium
    2016年10月28日

    TV is the Most Talked About Medium

    Thinkbox’s ‘TV Nation’ study demonstrated that TV ads were most likely to drive conversation, in all its forms. Paid…

  • TV Has Unbeatable Reach!
    2016年10月24日

    TV Has Unbeatable Reach!

    TV has the greatest reach of all media. No other form of advertising can build scale as quickly and powerfully as TV.

  • TV builds Trust
    2016年10月14日

    TV builds Trust

    TV ads are trusted more than any other type of advertising, which is one of the reasons for their superior…

  • TV is the lead sales-driving medium
    2016年10月13日

    TV is the lead sales-driving medium

    Research from Ebiquity found that TV advertising consistently outperforms other media in generating sales and was, on…

  • Interested in TV Advertising? Watch one of our Client Case Studies.....
    2016年5月6日

    Interested in TV Advertising? Watch one of our Client Case Studies.....

    For More information on Advertising Opportunities with STV, give me a call on 0141 300 3042 or email stephen.low@stv.

社区洞察

其他会员也浏览了