MULTI CASTING CONTENT

In today's world of economics, being creative is a mandatory weapon we must all include in our arsenal. We have no choice but to be extremely clever in all things we do, in order to be successful in this new wave of business. Broadcasting will be part of our future success, because it is clear that audio is not coming. Audio is already here. Thank you Siri, and thank you Alexa.

Because there is a shift, we can now capitalize on all older elements as well as new features. For our businesses; we can now use those newly created avenues to create full situational awareness, for our brands. Interactive. Audio and visual are the standard. We must now include this into all that we do for promotion and marketing. I selected the approach of creating brand value by granting value to all potential end consumers.

If we only did music. We would cover all aspects of music. While keeping up with the industry, we would introduce our very own releases. We can always add a free educational avenue, to share all business insights in order to serve as an inspiration. Not only for our listeners, but everyone else as well. There may be key business concepts that can help all entrepreneurs. Regardless of their fields, products or services.

It is a strategic tool for all new business waves. We can have a live stream/archive YouTube channel, for all of our products and services. As well as a complementary podcast on Spotify. All free. We can establish a centralized website, and produce our editorials on our online magazine here on Linkedin. There is no reason to select one, and settle for not implementing the other. It is ok to have a Facebook account, as well as an Instagram. There are target audiences; new listeners and followers for you in each one. Why not capitalize on both?

It's running two prototype race cars in two separate/multiple divisions. Each spec, slightly different. But both, reaching a multitude for your brand. We are brand creators. Even your email is a brand. We are digital marketers. Organic marketing is the new norm. 15% of your promotional marketing budget should stay in conventional advertising. 85% should be placed into organic marketing. For 2023 everything will be mega.

It also helps that 2022 was the worst fiscal year since 2008. And our economy is set to bounce back by 15%, as it has historically; on average. Even though we are bombarded with the doomsday calendar, every second. I do not subscribe to that popular belief.

I view it as an introduction. A digital friendly hello. I always make this clear in any business setting/meeting etc. "Listen. Even if we do not do business; and never do. Let me show you this". In other words we put the choice in the other persons hands. What they do is up to them. People will choose if they do business with you; organically or synthetically. Consumer behavior is going ultra for 2023. And here is a surprise. 2024 will be even faster with up coming elections.

How do we reach multiple targets at once? By launching several misles that can hit multiple targets at once. Like the F-14 Tomcat. If I am not mistaken. There was a projectile that could hit 5 targets at once; during a dog fight. The Tomcat also had retracting wings that could adjust for speed and pivot; to out maneuver the competition which is exactly why we are here.

We are the F-14. All of our brands must be able to execute in all environments. We can shoot a projectile that can hit five targets; at one time. Each and every single time. We have additional payload, in our arsenal and we have adjustable wings. Radar can not measure our wingspan conventionally. How can we fully capitalize on all of these features? How can this improve our business? What strategies can we implement; based on market results- as of today?

Master the Tomcat, and soon you'll be piloting an F-22 Raptor.

Your goal is to upgrade faster, and ahead of the curve of business, here on Titan 2023.

We have a flurry of social media outpost, that make up our very own private networks. Each one has an email address, and our very own unique hyperlink; where we all, can connect directly. Each element, such as Facebook, Twitter, Linked in etc, has a centralized feature. We can all receive multiple emails from multiple apps and sites. All. In. One space. Some can even inter connect because they are compatible. These according to Gary V, are funnel pipes. (Outputs) Trumpets if you will. What is missing?

You.

Need. More. Input. You are the input. You were designed for each other. Your brands, your products and your services. All, always, ooze input. Your breathe it. You live in it. It flows through you; like the Force.

Each and every day, based on your own unique day to day activities; present the train tracks, to your avenues, to reach your brand. Exactly what you will need to create content. For example. This is Mator, our newest work truck. This is how we drive past the vineyards to get to our main warehouse at tech town. And film a video of that entire process. The people. The thrills. The stops along the way. This is the Bell gas station where they also play live music. They use our hand crafted score papers/replicas as NFT's, to display them at their live events, on Fridays... We sell these directly online at www.yougetitnow.com and at our other retailers in Dreamy Valley, Saturday City and Sunday Savanna Opera locations. Ask for Suzane...oh, here is Suzance calling now. Build with what you got. Give everything to your audience. At all times. Bring them into your world.

We all consume data and information differently. In a way this is what is catapulting us into the speed of the future. The speed of the future is based on our own output tomorrow. Today's news is history. Tomorrow is already today. Wake up.... The alarm clock has been ringing all day.

It will never stop. The future is now. They're here.

Notice how quickly we start at one spectrum, and immediately; gateways of potential variables are open. Well. Data is consumed the same way. Things are changing because we as a people are changing. The neurons in our brains are shifting towards new faster connections, incorporating more and more data/value/interactivity by way of deeper connectivity. What is increasing is our connection speed, and the profound added value to those connections.

Imagine it for a moment. Like, 1 millisecond. That's it. In today's world of 2023. That's all you got. (In my Jim Rohn voice.)

Let us all use art and culture as our keynote example. To all of my time travelers, please use your future minds only. Our previous way of thinking and limiting beliefs, will not get us anywhere in this realm. We are on the moons of Titan 2023.

We are all in this segment of business. We love music and the arts personally, and we have chosen to build our careers in, and within, our nature/personal interest. We used this to build our entire franchise. We combine all of our experiences in this field to add value to our core audience.

How do we do it?

We start by building our network. We start by building our digital counterpart. We build our avatars, and we put on our building boots; digitally. Think about the Nintendo Power Glove. It's the same thing but, these construction arms and boots build networks, as ships.

We build our vessel, like they did in the Matrix film series; but much much more cooler....

The Matrix/world wide web is after all a network. We travel this network daily. The key factor is that we build our network within this network. Our network thus becomes the ship, we use to navigate the web's network. Our added features and benefits, are that we are each dependent on our own; network.

Like my RadarPlex systems, which are systems within systems. The same is key here. Each one of your brands; your products and services are worthy of their own networks. In this sense think about Hot Wheels. The internet is an infinite track. Similar to those nurolinks of our brains. Elon Musk. Or as I call him, E&M...

Each brand, product or service is a, super cool hyper sports car. Your very own flying time machine like the Delorean in Back To The Future. Each super sports car is one of your products or services. They are all attached to your race car fleet; for your brand. Each added feature/element is yet another cool car in your team. They all compose one additional factor, to your very own network. Remember we use these to navigate these unknown lands, of Titan 2023.

We have Linkedin. Facebook. Twitter. Snapchat. Instagram. Tik Tok. And now Spotify. All of these combined form out, our very own network. This is how we navigate the world wide web, but also how we communicate. It is both our passport, our private jets and our iphone/android device. It is our Airpods, and our hoverboards; all at once. We must treat each element with the utmost priority, and we must recognize all of their importance as equal.

In this Titan 2023, each added feature is a completely separate avatar. Think about roller derby. Each added bonus feature is another set of skates. Each one worn by a separate cyborg. Each cybernetic humanoid is a complete marketing campaign army of one/brand ambassador. Each wheel represents yet another variable we may encounter; during each flight.

Our company sells old vinyls and older publications that include music scores and contemporary photography.

We call it: Arts&Culture Co.

We are an online magazine, that discusses all aspects of music arts and cultures. We can be found online at our website, www.artsandculturecompany.com or on Linkedin. (example)

What are the known, and unknown variables that create our culture/brand?

A.) We sell music, with an amazing physical library open to the public, at our art gallery land museum/store located at 5500 West Blakeblond Boulevard. Amazing, awesome imagination, 777-2023.

1.) We sell all hand written opera scores, as well as replica prints.

2.) We have all original articles dating back to the 1900's at our museum, complete with guided tours from Monday through Thursdays.

3.) All compositions can also be purchased in our marquee store as digital prints, available as NFT's.

4.) We only accept bitcoin as payment. A portion of each purchase is donated to St. Jude childrens hospital.

5.) We have a fully educated staff on site, and we offer paid internships for grades 8 -12.

B.) We would create our very own account on Linkedin. This Linkedin would be strictly for our online magazine. Arts&Culture Co.

1.) It is connected to our private Linkedin. All content created at our magazine, can be re posted on each of our own private accounts.

2.) All of our private account, inputs, and then forwarded to our company/account/linkedin account, as the main brand awareness; digital real estate.

3.) Each element, such as our online magazine, a completely separate website is built, as an extension to our linkedin page. Remember. Only for the online magazine.

Lets take a moment to address, all other extension variables.

C.) In our specific market, target audience, genre; there are people who create art. There are people who consume art. And there are those who teach the arts; all the way to those just casually interested in the arts. Even those who explore the arts by speaking on the arts. Both positively or negatively. As critics/professionals or connoisseurs.

1.) We add value to our brands, by granting value to all audiences. We speak about everything dealing with our industry, our businesses; by way of showcasing our products and our services. As well as all industry current events.

2.) On our YouTube channel. We can go live. We can post those lives, later on; as videos. Meaning as a force multiplier. The live aspect. Then the re release aspect as a video. (2x Return roi)

* We can upload videos etc. It also has an interactive feature where people can like, subscribe and share comments. Remember that all of our social media, is compatible, directly or indirectly to all of our other accounts. So posting something on our YouTube, can be spliced as a YouTube short. These shorts, can be forwarded as our Tik Tok's. These can be forwarded indirectly to our end consumers/audience by email through a hyper link. Etc. Get creative here. More is more. Good is great. And great is exceptional. Participation is the name of the game.

3.) We create our podcast on Spotify, through Anchor. Who distributes it, from Anchor, directly to Spotify. All can be streamed on Twitch/Discord etc. Get creative, by finding more ways in. We also call it The Arts&Culture Co. Podcast. We can extract the audio, from our YouTube content, both directly and indirectly; towards our podcast. Not only can we add original, new to us, content, but also recycle our video sound clips; re released as, our podcast. One could be released weekly, and the other style or type, every two weeks; with a final grand finale style/major one, at the end of each month.

Additional tip. Have a main day to day podcast. Add a weekend review edition that showcases, the clips, of what was being displayed through out the week. Every two weeks, add in, an audio reaction/commentary about any progresses both, with the content, the results and you continue to explore the results. Talk about, the highlights, of the business, the content, and the industry mainframe, as you are showcasing your own unique brand perspective.

Cheat code: Create content, about creating content, showcasing your content, commentating and reacting to your very own unique content; using the industry as a relevant/reflection point. *As an additional, bonus, content to remain developing, emotional and psychological real estate.

These can also be targeted, and directed at your core consumer base, through email or by hyperlinks/ click ad's etc. From that 15% budget we already established. We can also incorporate the added value of the month, in combination with our promotional and marketing campaigns. For example, Valentine's day, St.Patrick's day/promotion.

Remember we are creating value by adding value, by way of granting value for our audience. For sales we have conventional ad's. These organic content elements, can lead/convert into natural/organic sales.

4.) The core mission is to expand, scale brand awareness in our targeted markets; both directly and indirectly. We are introducing our brand, at the forefront. But we are also using industry current events, to insert our franchise formula; to showcase what makes us better. All without using gimmicks, or being pushy. We are focused on premium content, infused with new talents, by creating an environment where only the top ideas rise to the top. This is not an unbiased never ending infomercial. That is corny, tacky and something that our brand excels; above.

5.) Everyday is a new opportunity. And the market opens and closes daily. All content is good, even when we ourselves are researching/learning ourselves. We can conduct several attempts, in order to adjust and pivot, based on our own signature results.

Here on Titan 2023, nothing will ever be the same.

Each day we are fighting for digital real estate and emotional real estate in our core audiences. Only those that are able to hit those home runs, three pointers and touchdowns in business are going to win. Your brand is the football. You are you. The process is only the bridge. The touchdown/completion is the only way to score.

Brand A, connects with an intensity of 5. Brand B, connects with an intensity of 7. Brand C, follows the new way to hyper connect, and arrives at a 24 before even engaging. Who wins?

All the hard work is complete once the meat is seasoned, before placing on the grill. To your core audience, you will win when you can deliver the meal and no time prior. There are no shortcuts.

When you arrive at the touchdown, scoring will no longer be enough. The wide receiver must arrive with a complete Superbowl parade, the celebration ceremony; the food the lights and yes, even the confetti.

What are you going to do starting today to both arrive and communicate with your audience?

Start now. Today. Right this millisecond. No rookies allowed!