Multi Camera Madness

If you’re earmarked to participate in a multi-camera “Press Conference” then chances are there’s higher-than-normal scrutiny around your organisation’s messaging and in turn the spokesperson delivering them.

It’s downright daunting and if your spokesperson isn’t equipped to manage the process – it can be disempowering, confidence sapping and ultimately unsuccessful.

The specific challenges of a “presser”

• Multiple journalists operating in a competitive mindset
• Where to look when being asked the question?
• Where to look when responding?
• Do I start with a statement and say my name and role?
• How should I stand?
• Where should I put my hands?
• Should I bring notes?
• What do I do when another spokesperson has “the floor?”
• How long should it go for?
• How to exit with confidence?

So how can you effectively prepare a spokesperson for the unique and confronting experience facing a bank of multiple broadcast cameras? The answer is quite simple.

Re-create the press-conference with a bank of multiple broadcast cameras

If someone is suggesting this can be done with 2 or three “handycams”, or to imagine that there are extra cameras in the room then it’s simply not effective.

There is just no substitute for developing a process and strategy for managing a press conference, and recreating the real thing is the only way.? Things like assertive body language, eye-line, taking questions, effective message delivery and even exiting with confidence can only be practiced and learned when the actual multi-camera dynamic is re-created.

Whether it’s a positive announcement or an issue/crisis response, getting this right is an essential component of effective media management. Saltwater Media Solutions has the equipment and experience to re-create a press conference and embed effective methodology for your spokesperson.

For a confidential, obligation free discussion regarding your organisation’s media training requirements, please feel free to contact Luke Waters directly.

Communications consultant & Media Trainer Luke Waters has completed training in Crisis Communications at University of Technology Sydney and has created a specific training course around preparing organisations and spokespeople for a cyber crisis event. Luke is ready to discuss your media training and/or crisis communications needs on a confidential, obligation free? basis.

Luke Waters | 0418 147 157 | [email protected]

Saltwater Media Solutions

About Us

Luke Waters is ?the Founding Director of Saltwater Media Solutions, and is one of Australia’s most sought-after communications consultants specialising in:

• Media Training
• Crisis Communications Training
• Executive Presentation Training

https://www.saltwatermedia.com.au/

Luke Waters

Luke is highly experienced in developing and delivering communications training across a broad range of sectors. His decades of experience in communications (both as a journalist and consultant) deliver consistent, authentic and highly effective outcomes.

Luke has qualifications and/or formal training in:

• Crisis Communications
• Risk Management
• Workplace Training & Assessment
• Journalism

Contact Luke directly for an obligation-free, confidential discussion around your training requirement.