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Search engine optimization (SEO) is optimizing your website and its content to rank higher in search engine results pages (SERPs). SEO is essential to any digital marketing strategy as it helps businesses improve online visibility.

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One of the first steps in SEO is keyword research. Keyword research helps you identify the keywords and phrases your target audience searches for online. You can use this information to create content that targets those keywords and phrases.

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On-page optimization is another critical aspect of SEO. On-page optimization involves optimizing your website's content, HTML, and meta tags. Ensure your website's content is well-structured, easy to read, and includes relevant keywords and phrases.

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Link building is also an essential part of SEO. Link building involves getting other websites to link back to your website. Backlinks signal to search engines that your website is authoritative and relevant.

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Finally, local SEO is crucial for businesses that have a physical location. Local SEO involves optimizing your website and content to appear in local search results.

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Search engine optimization (SEO) is integral to any digital marketing strategy. It involves keyword research, on-page optimization, link building, and local SEO to improve online visibility and rank higher in search engine results pages (SERPs). By optimizing your website and its content, businesses can attract more traffic, reach their target audience, and increase conversions. With the ever-changing search engine algorithms, staying up-to-date with the latest trends and best practices in SEO is essential to remain competitive in the digital landscape.