This MSP's getting 650 people visiting his website every month, thanks to Big Mo
You see that big bundle of muscle and energy in the AI-generated image there? That's my friend Big Mo (or Big Momentum, to use his full name).
I first read about him in The Compound Effect by Darren Hardy, an insanely good book I listened to for the sixth time last week.
You want Big Mo to visit your MSP. When he arrives it signifies you have done something important enough times that it's starting to make a difference.
A real life example. This week, one of my MSP Marketing Edge members told me he's gettng 650 unique visitors every month to his website.
For a small MSP that's a good number.
Side note: I've given him some checks to do on the traffic: Where it's coming from; on which pages are they entering the website; and what are people doing in his site (he can watch their progress using a tool like Hotjar).
Roy says the rise in traffic has come at the same time they've been increasing their overall marketing activity. Over the last six months they've...
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Great news for Roy... Big Mo has arrived in his MSP. I told him to keep doing what he's doing. He already has some hot leads and the clients will follow.
Too many MSPs start some marketing activity, try it for a few weeks and then declare "this doesn't work for me".
I declare "nonsense" to this.
Marketing an MSP isn't easy, but it's really not that hard either.
It's that 4th step that invites Big Mo to your party. And Big Mo always attracts new clients.
I help business owners get better IT results, reduce cybersecurity risk, and sleep at night
9 个月I've spoken to MSPs who just started marketing efforts, and after a few weeks, they are frustrated that they aren't getting any results. I politely (ok, maybe not politely) explain that it takes 6 months to a year to truly see results, and you'll get better results the longer you go. Make sure you are building your lists regularly, posting on social media, sending out marketing emails, appt setting by phone, going to networking events, and hosting your marketing events. Paul is so good on this topic. Keep it up!
Founder & CEO, Group 8 Security Solutions Inc. DBA Machine Learning Intelligence
9 个月Thank you for your share!
Founder of Be Co - Technology Consultant, vCIO, Creative
9 个月Hey, for web traffic monitoring, check out Microsoft’s Clarity. Real time web visitor monitoring + recordings. Free tool + integrates with Microsoft easily. Probably a good fit for your MSP audience.