MSI Embraces ‘Make in India’: Local Production of Modern 14 and Thin 15 Laptops in Chennai

As part of its unwavering commitment to India, MSI, the global leader in gaming, creator, and business laptops, has taken a significant step by announcing the launch of its first manufacturing facility in Chennai. This milestone aligns seamlessly with the Government of India’s ‘Make in India’ initiative, fostering local production and innovation.

India-Made Excellence: Modern 14 & Thin 15

The Chennai facility will initially focus on producing two of MSI’s most beloved laptop models, the Modern 14 and Thin 15, ensuring that Indian consumers can enjoy globally celebrated technology crafted right here at home.

●????? MSI Modern Series: Designed for dynamic lifestyles, the Modern 14 combines sleek aesthetics with high-performance features, offering users seamless multitasking capabilities, reliable connectivity, and long-lasting battery life. Starting at ?52,990, it is the ideal choice for work, creativity, and entertainment.

●????? MSI Thin Series: Built for performance-driven users, the Thin 15 is perfect for gamers, creators, and multitaskers seeking power and portability. Its premium build and immersive visuals start at ?73,990, making it the ultimate companion for those who demand excellence.

Both models are now available at MSI-authorized resellers across the country.

A Strategic Move for a Growing Market

India has emerged as one of MSI's fastest-growing markets. By shifting production locally, MSI not only strengthens its foothold in the Indian market but also supports the country’s thriving tech ecosystem. This move will enhance accessibility, operational efficiency, and affordability, further catering to India’s ever-evolving tech-savvy consumer base.

Speaking about this development, Mr. John Hung, NB General Manager, MSI India, stated: "India’s rapidly growing demand for high-performance laptops inspires us to bring cutting-edge technology closer to our consumers. This marks a new chapter in MSI’s journey, reinforcing our commitment to innovation tailored to India’s unique needs while contributing to the country’s tech ecosystem."

Expanding Accessibility

To ensure that MSI’s locally manufactured laptops reach every corner of the nation, the brand is increasing its touchpoints with more Laptop Brand Stores and availability at Croma and Reliance Retail outlets.

About MSI

MSI is a global leader in gaming, content creation, and AIoT solutions. With a presence in over 120 countries, MSI's dedication to cutting-edge R&D and customer-driven innovation is unmatched.

For more details, visit MSI’s official website: https://in.msi.com/

Follow MSI on Social Media:

●????? LinkedIn: https://www.dhirubhai.net/company/msiindia/

●????? Instagram: https://www.instagram.com/msigaming_india/

A Step Towards a Brighter Tech Future

MSI’s local production initiative is more than just a business strategy—it is a testament to the brand’s confidence in India’s capabilities and its dedication to delivering world-class technology, designed with local insights, for the Indian market.

Let us celebrate this new chapter in India’s journey as a global technology hub!

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