Ms. & Mrs. Boss
Content
? Introduction
? Interesting Facts about Women's Entrepreneurship
? Successful Women Entrepreneurs
? Technology as a Tool for Overcoming Barriers
? Challenges Faced by Women Entrepreneurs
? Stereotypes and Misconceptions
? Technology and Social Consciousness for Work Life Balance
? The Importance of Education and Professional Development
? Overcoming Fear of Failure and Embracing Risk
? The Journey Towards Social Recognition
? Modernizing the Image of Women Entrepreneurs
? Choosing the Right Business Model and Methodology
? Social Entrepreneurship as a Women's Vocation
? Future of Socially Oriented and Sustainable Methodologies
? Conclusion
? Finding Support for Women Entrepreneurs
Introduction
?We need women who are so strong they can be gentle, so educated they can be humble, so fierce they can be compassionate, so passionate they can be rational, and so disciplined they can be free?.
- Kavita Ramdas
One of the most popular images of a strong and independent woman is that of a women entrepreneur, who represents a growing force in the business world. These are women who own businesses, create, manage, and develop their own companies, often in a competitive and challenging environment.
Women entrepreneurs come from all walks of life and pursue different interests. Some start their own businesses because they cannot find work in their desired field, while others seek greater flexibility and control over their careers.
Regardless of the reason, women entrepreneurs are increasingly present in the business world and have a significant impact on the economy. They create new jobs and bring diversity to the business world in the form of new ideas that promote innovation, new products and services that can benefit our society.
The number of women entrepreneurs is also growing due to a combination of factors, including increased access to financing and support networks, greater workplace flexibility, and the development of technologies that have made it easier for women to start and run their own businesses.
Additionally, the liberal feminist movement has played a role in the rise of female entrepreneurship by promoting the idea that women can and should have the same opportunities as men in all areas of life, including in business.
In this article, we will take a closer look at some aspects of the phenomenon of women's entrepreneurship.
Interesting Facts about Women's Entrepreneurship
According to the 2022 Annual Report of the National Women's Business Council (NWBC), women-owned businesses play a significant role in entrepreneurship in the United States. The report's most recent statistics, which are from 2019, indicate that women own 1.2 million employer firms, representing 20.9% of all such firms. Between 2012 and 2019, these businesses experienced a growth rate of 16.7%, which is much higher than the 5.2% growth rate for male-owned firms. Additionally, the gross revenues of women-owned companies grew exponentially by 51.9% during this time, while male-owned firms saw a 34.2% increase in earnings.
Female-led companies accounted for only 4.4% of all venture deals in 2019, compared to 87.1% for all-male founding teams. This is slightly up from 2.2% in 2018, but still a very small percentage of total venture capital funding for women-owned businesses.
According to the GEM 2020/2021 Global Report, women entrepreneurs are making a significant impact on the global economy. They are contributing to economic growth and job creation, and are increasingly starting and growing businesses in traditionally male-dominated industries such as technology and finance. Women entrepreneurs are starting an average of 42% of businesses in the 59 economies covered by GEM. In fact, the proportion of women entrepreneurs in the innovation-driven economies (IDEs) sector has increased from 25% in 2015 to 31% in 2020.
From data from United Nations Women on female entrepreneurs and a study conducted by the B Lab, we can see that women-led businesses prioritize social and environmental impact. Studies show that female-led companies are more likely to have a social or environmental mission. Despite facing challenges such as limited access to finance, lack of supportive policies, and gender bias, women entrepreneurs have developed innovative solutions, including inclusive business models, partnerships, and technology to scale their businesses. Women entrepreneurs play an important role in promoting sustainable development and building a fair global economy.
Successful Women Entrepreneurs
There are many women in the world whom not only other women but also men would like to emulate. Thanks to their persistence, creativity, and determination, they overcame obstacles, took risks, and built successful businesses, inspiring others with their example.
From tech pioneers to social entrepreneurs, they have diverse experiences, and the range of industries in which they are present is almost as broad as that of men. But all of these women entrepreneurs share a common goal, which is to change the world for the better, to create a better future not only for themselves, but also for others.
Here are just a few examples of successful women who have had a strong impact on our society. You have probably heard these names before:
Oprah Winfrey: Oprah Winfrey is a media mogul and philanthropist who rose to fame as a talk show host. She has since expanded her empire to include a TV network, a production company, and a magazine, among other ventures. Oprah is known for her charismatic personality, her philanthropic efforts, and her ability to connect with audiences on a deep and emotional level.
Sara Blakely: Sara Blakely is the founder of Spanx, a multi-billion dollar lingerie and shapewear brand. Blakely started the company with just $5,000 of her own savings, and built it into one of the most successful and well-known brands in the world.
Mary Barra: Mary Barra is the CEO of General Motors, one of the largest and most influential automotive companies in the world. She is the first woman to lead a major global automaker, and has been praised for her leadership and her efforts to transform the company into a more sustainable and innovative business.
Sheryl Sandberg: Sheryl Sandberg is the COO of Facebook and the author of the best-selling book "Lean In." Sandberg is a prominent advocate for women's rights and gender equality, and has been recognized for her efforts to empower women in the workplace and beyond.
Martha Stewart: media personality, businesswoman and lifestyle guru. She started her career as a stockbroker and later opened a restaurant business. With her love of entrepreneurship and unquenchable enthusiasm, she was able to build a multi-million dollar media and home goods empire. Today, she is best known for her TV shows, cookbooks, and homeware line, and is considered one of the most influential figures in the world of lifestyle and home decor.
Technology as a Tool for Overcoming Barriers
Various technologies have played a significant role in the growth of female entrepreneurship, continuing to improve and have a positive impact on women-owned businesses. They have allowed women to overcome barriers to success in building their own businesses and provided access to useful information and resources, from online courses and tutorials to business planning tools and networking platforms.
Automation technologies have enabled women entrepreneurs to handle routine business tasks more quickly and easily. Accounting tools for invoicing and processing online payments allow women entrepreneurs to easily accept payments online, eliminating the need for costly retail outlets and other physical infrastructure. Online accounting also allows for accepting payments from customers around the world, expanding the customer base and increasing revenue.
Mobile applications for business and cloud computing technologies have played a significant role in the growth of women's entrepreneurship, allow to stay connected and and conduct business from anywhere in the world, track sales and manage finances, communicate with customers and partners, thereby increasing the flexibility and competitiveness of the enterprise. Such mobility enables quick responses to changing market conditions and customer needs.
Marketing technologies and social media allow women entrepreneurs to promote and sell their products and services, regardless of budget or location. Social media helps women entrepreneurs attract new customers, build and develop their brand, and increase their online presence.
Communication technologies also help women entrepreneurs collaborate and exchange useful information with other people in the business world. From attending virtual events and forums to joint project management. Remote communication technologies have allowed many women to work remotely, without having to choose between starting a business and taking care of their family.
Technology has provided access to financing, given the opportunity to develop their quality network, and they continue to level the playing field for women entrepreneurs. In the future, we will see entire ecosystems that allow women to build and run their businesses on their own terms simply by holding a smartphone in their hand and no longer worrying about gender discrimination.
Challenges Faced by Women Entrepreneurs
Despite the increasing number of women entrepreneurs, they continue to face serious challenges that hinder their progress and limit their opportunities to create and develop successful businesses.
In today's world, where the concept of attention economy exists and attention itself becomes a valuable resource, many entrepreneurs, including women, face one of the most significant challenges for business development, which is the difficulty of building a strong and quality network.
Women have less access to the same networks and intellectual resources compared to men, which can hinder their ability to receive the support necessary to establish themselves as entrepreneurs. Women entrepreneurs receive mentorship less frequently, without which it is difficult to navigate the blue and even more so the red oceans of the business world. In order for other entrepreneurs, business leaders, and investors to pay attention and help a newly-minted businesswoman stay afloat in a ruthless business environment, she must stand out among her male colleagues in some way.
As a rule, without a quality network and a well-thought-out personal brand, women entrepreneurs find it much more difficult to attract financing for the development of their businesses. Investors are often more inclined to invest in businesses led by men. This is also related to an unconscious bias against women entrepreneurs as being less competent and less devoted to their work.
In many countries, women still lack access to traditional sources of financing, such as loans and grants. In some societies, they may be denied the right to engage in entrepreneurial activities altogether.
Stereotypes and Misconceptions
Culture and traditions pose complex problems for female entrepreneurship. This kind of discrimination, is capable of destroying the spirit of women's leadership before it is born, and in such societies, the image of a strong and independent businesswoman is marginalized, with such a dismissive attitude coming from both men and women. This is related to deeply ingrained cultural and social perceptions of gender roles and expectations placed on women.
In such societies, many still believe that women should focus primarily on their family and domestic life, rather than on a career or entrepreneurship. And women who wish to pursue their entrepreneurial ambitions are perceived as "bossy" or "too aggressive."
Overall, there are many stereotypes and misconceptions about women who have gone into entrepreneurship in modern society. In order to cope with the ups and downs of running a business, an entrepreneur needs to maintain resilience and be rational, but since it is believed that women are emotional by nature and worse at coping with stress and pressure in critical situations, female businesses are considered to be high-risk and unstable.
The masculine image of an entrepreneur implies a serious approach to business, the businessman is expected to show more energy, ambition, and other qualities that are more often attributed to men. Women entrepreneurs who do not possess these qualities are considered to be less dedicated to their work and more likely to give up when things go wrong.
Women also face biases regarding their effectiveness in building relationships and making connections due to perceived lack of confidence or social skills.
In male-dominated business environments, women have a harder time securing financing for their businesses because of the stereotype that they are not good at math and finance and struggle with making sound financial decisions. This stereotype is further perpetuated by the idea that women are more interested in traditional roles such as homemakers and caregivers. If a woman entrepreneur experiences a conflict between her family values and business, her natural inclination may be to prioritize her family and discontinue her entrepreneurial activity.
To be fair, there is some truth to this stereotype, as many women entrepreneurs struggle to find a balance between their business and family obligations. This is fueled by the dichotomous images of the tough female entrepreneur and the mother. It is believed that an entrepreneur is someone who suppresses their emotions, while a mother who lacks emotion is a bad mother who is incapable of providing proper care and nurturing for her offspring. Few people believe in the existence of female werewolves who shed their shark skin when they come home.
Additionally, it is believed that a woman who is torn between business and daily family life simply won't have enough time to keep up with market trends, and for a successful entrepreneur, it is important to constantly keep finger on the pulse, engage in market analysis and strategic planning.
Technology and Social Consciousness for Work Life Balance
Despite how demotivating the above mentioned issues may seem, in reality, things are much better. Not only have technologies advanced, but societal awareness has also developed and continues to progress, allowing women to find compromises for any life situation.
Today, in many developed countries, childcare services are provided, and many women entrepreneurs no longer have to give up their businesses by taking on the role of a parent. It is also worth noting the changes in men's consciousness, as it is becoming increasingly common to see families where men share family responsibilities for the care and upbringing of their children on an equal footing with women. Undoubtedly, this provides great support for the mother who has taken on the responsibility of providing for the family's financial well-being.
Technologies that enable remote work from home, particularly in recent years, have become a real lifesaver for many families, allowing women who did not want to choose between motherhood or a career as an entrepreneur to truly feel relieved.
With each passing year, it becomes easier for women entrepreneurs to develop their network, find like-minded people and mentors, and gain up-to-date knowledge. They have access to comprehensive online resources that allow them to be at the center of the business community without leaving their homes. Many industry events that used to be attended physically to discuss market trends are now increasingly choosing online broadcasting formats.
The Importance of Education and Professional Development
Modern information technologies are helping women acquire practically all the necessary knowledge that will always serve as a positive factor, enabling women entrepreneurs to overcome problems and obstacles on the path to a successful business.
From business planning and market research to finance and marketing, education provides women with the tools and knowledge necessary to realize their entrepreneurial aspirations. Quality and relevant education are important components of women's entrepreneurship, allowing female business owners to feel more competent and gain the confidence they need to succeed in a rapidly changing business landscape.
Confidence in their knowledge helps women fight self-criticism and productively accept and use feedback for their development. To strengthen their confidence and skills, women entrepreneurs need to constantly seek opportunities for education and professional development. In turn, having education will allow them to find support and mentoring, attract investments, or successfully establish relationships with other entrepreneurs.
Relevant education can open up access to valuable resources such as business incubators, accelerators, and financing programs. To better understand what a woman entrepreneur needs to succeed in her own business, it is possible to study successful cases of other entrepreneurs and conduct research in their preferred field, this also helps to check the level of their entrepreneurial skills and reduce the risk of starting a business that is not their destination.
Overcoming Fear of Failure and Embracing Risk
Many women entrepreneurs are inclined towards excessive caution and perfectionism, which can weaken their spirit of enthusiasm and restrain them from taking risks. It's important not to completely abandon these qualities, but instead learn to manage them by focusing on progress rather than perfection.
"Done is better than perfect", say experienced entrepreneurs who know from their own experience that preparing for too long often leads to missed opportunities, while bold and even spontaneous actions lead to significant changes. Therefore, it's worth challenging the status quo and seeking out new opportunities.
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Women should become disruptors of stereotypes that suggest only male entrepreneurs have a propensity for risk-taking. Embracing risk as a growth factor rather than a factor of failure and acknowledging that failure is a normal and expected part of the entrepreneurial path. Women should view failures as opportunities to gain invaluable experience and learn from them for future improvement.
Cultivating useful qualities such as hard work and problem-solving will also help to overcome the fear of failure and allow for problems to be seen as the emergence of a new task on the to-do list. By overcoming their fears and insecurities, female entrepreneurs can finally begin their journey towards achieving their entrepreneurial goals. Along the way, working on themselves, step by step improving their leadership qualities, being persistent but disciplined, being on the same wavelength as technology, besides analytical abilities, also being flexible and creative in problem-solving, and the not insignificant ability to learn how to demonstrate a passion for their business.
In the end, by taking the rightful place in the business space, to get the recognition it deserves as an important and integral part of economic and social development.
The Journey Towards Social Recognition
For women entrepreneurs striving towards their business goals, the path is a responsible and difficult one, fraught with numerous barriers that are often insurmountable for them to overcome independently, but achievable with the help of society.
Society must finally recognize the contribution of women entrepreneurs to the development of society itself and provide comprehensive support to help them overcome gender stereotypes and create a more favorable and inclusive environment.
Support can come in the form of unlocking their true entrepreneurial potential through the assistance of business partners and colleagues, coaching, and direction from experts and mentors.
Programs and initiatives specially designed to support women-owned enterprises should also be developed, including training programs and wider access to resources and financing.
The role of society in women's entrepreneurship is immeasurable, and positive changes in public awareness will be a key factor in the success of women entrepreneurs, ultimately leading to a more diverse and dynamic business landscape.
Modernizing the Image of Women Entrepreneurs
It is also necessary to modernize or create a new, more contemporary image of women entrepreneurs in the public consciousness, one that will be unique in combining feminine grace and empathy. It should stand out from the aggressive and jaded image of entrepreneurs cultivated in the old, cutthroat business world.
Women entrepreneurs often have to adopt these male-centric business personas to succeed in the business world, using attributes that are not inherent in their feminine nature. They feel the pressure to be tough and hyper-competitive, which leads to loss of individuality and exhaustion, both physical and emotional, ultimately diminishing the effectiveness of their business. Therefore, it is important for women entrepreneurs to avoid these metamorphoses and remain true to themselves, remembering that by using their natural strengths and applying their own unique approach to developing their businesses, they can achieve success with minimal losses.
One of the strongest traits of women entrepreneurs is their empathy, which in turn is becoming an emerging trend in the business world. Empathy allows female entrepreneurs not only to better understand the needs of their customers and build stronger and more meaningful relationships with them, but also to feel the needs of a more global scale and build their business not just for profit, but also for loyalty and support from society.
Choosing the Right Business Model and Methodology
When it comes to launching a business, choosing the right business model and methodology is an important step. Due to the unique challenges and characteristics present in female entrepreneurship, this decision can play a crucial role in the success of the business. As different ideas and ideals may be inherent in male and female-led businesses, intentionally choosing a non-traditional business model can be a natural and strategic decision for women entrepreneurs. While the priority for men's businesses is usually profit, women's businesses, in addition to profit, may also focus on the impact on society and the environment.
There are not many business models that are suitable for female-led enterprises and that can make businesses more effective, profitable, goal-oriented, and have a positive impact on society.
One of the most well-known methodologies in the world is the Lean Startup Methodology. It emphasizes quick experiments and iterations, as well as a focus on the customer or user. Using this methodology, an entrepreneur can quickly test their ideas and make adjustments based on feedback. In women's business, where resource control is important due to frequent insufficient financing, the ability to create value for customers while minimizing losses will allow the business to remain competitive.
The Design Thinking Methodology also focuses on understanding the needs of the customer or user and encourages the entrepreneur to focus on solving problems from a human perspective, incorporating strengths and values that are typically associated with women, such as empathy and collaboration.
However, if collaboration is the focus, there is also the Collaborative Business Model. It encourages entrepreneurs to work together with other entrepreneurs and interested parties on mutually beneficial terms to achieve common goals. The openness of a woman entrepreneur to feedback and willingness to share resources, experience, or knowledge with other entrepreneurs will not only enable her to gain the support of the business community, which is essential in the initial stages of business development, but also increase the efficiency of her business by reducing costs when creating value.
Social Entrepreneurship as a Women's Vocation
In addition to the above methodologies, another approach is gaining popularity in entrepreneurship that is also suitable for women's businesses, namely, social entrepreneurship.
The main goal of this approach is to identify and solve social or environmental problems in one's communities or society as a whole, while also not excluding the possibility of generating revenue and profits to sustain the business in the long term.
This approach can also be used to create sustainable organizations whose activities are increasingly valued for their responsible approach to production, with their ethical and environmentally safe products and services becoming more in demand among consumers.
Modern consumers are increasingly aware of the impact of their purchasing decisions and want more companies to take a firm stance on social and environmental issues.
Sociologists and economists are already working on more socially oriented and sustainable methodologies that will not only steer sustainable organizations towards social and environmental responsibility but make social entrepreneurship a truly profitable business. Moreover, many entrepreneurs are also willing to offer their cutting-edge technological solutions for non-aggressive enterprises that operate on principles of cooperation, empathy, and common goals, which will enable responsible enterprises to compete with traditional organizations.
Future of Socially Oriented and Sustainable Methodologies
The deeper we delve into the phenomenon of women's entrepreneurship, the more we realize that not only women's entrepreneurship but the entire modern business world needs modernization, and there is clearly a need for new business models and methodologies that foster more responsible and conscious business practices. And they should give responsible entrepreneurs advantages in developing their businesses, as they are focused on providing social and environmental impact.
In developing these new methodologies for responsible enterprises, they should be focused on addressing the most urgent problems, contributing to the improvement of the environmental situation, and directed towards solving social problems such as poverty, access to education and healthcare, gender discrimination, and other forms of social inequalities. Improving socio-economic welfare by creating jobs in underserved communities and promoting fair labor relations.
These new methodologies should not ignore social entrepreneurs themselves and should focus on their personal qualities such as emotional intelligence, enthusiasm, passion for their work, and other strengths. They should motivate them to build sustainable relationships with their clients and other stakeholders. They should encourage their desire to have a positive impact on society and the environment, rather than being solely focused on personal gain and status.
Those working on new business models will need to reconsider many aspects of traditional business, such as marketing, investments, business process management, and more. When it comes to marketing for responsible organizations, they truly need new solutions. They need to search for and develop new channels to attract customers and users, as this will allow them to break through the existing media noise and become more visible to clients in an overcrowded market. They will need new simplified ways to promote their business and manage customer attention, not based on brand cults, but based on the impact they have on the social and environmental environment they operate in, the quality of the goods and services they provide, and their transparency.
New methodologies will give responsible organizations the opportunity to stand out from the crowd and gain access to resources, including financial resources such as Socially Responsible Investment, which prioritize sustainable development and social responsibility. These methodologies must also address the problems of insufficient funding and the gender gap in fundraising for responsible enterprises. To maximize the effectiveness of the finances raised, the methodologies will also require intervention at the stage of fund distribution and ensure a reduction in the influence of investors in favor of all stakeholders. This will create greater interest in the success of the enterprise among all participants and contribute to business growth.
Sustainable organizations with highly automated processes developed based on new methodologies may be attractive to investors. Sustainable technologies created for responsible enterprises can optimize organizational processes and improve business efficiency. Gamification of business will reduce psychological stress and prevent burnout. Applications and platforms based on new methodologies created for selecting and managing human resources can help social entrepreneurs create successful teams and provide the ability to quickly connect new participants and partners to the project. Advanced automated systems and artificial intelligence will not only collect analytical data and other useful information but also manage interpersonal interactions to eliminate the human factor in communication.
Sustainable technologies can provide more opportunities for women entrepreneurs to start and develop successful businesses, and with constant technological progress and innovation, there is no limit to what women can achieve in the world of entrepreneurship.
Conclusion
Women entrepreneurs can indeed play a crucial role in creating environmentally sustainable and socially responsible businesses. They bring a fresh perspective, a unique set of skills, and innovative ideas to address the global challenges of sustainable development.
Although the phenomenon of women entrepreneurship is still relatively new and emerging, and it may take several more years or even decades to narrow the gap between men and women entrepreneurs, socio-cultural and other factors are becoming less of a hindrance to female entrepreneurship.
The fact that women entrepreneurs are still underrepresented in many industries, particularly in technology, finance, and media, only reinforces the social demand for women leaders who can balance this disparity with their bold optimism and ambition.
Simply following their dreams and aspirations to make a positive impact on the world, women entrepreneurs can create a fairer and more sustainable society. The opportunity to become a role model for the next generation of businesswomen cannot but motivate them to engage in entrepreneurship right now.
We live in a time when it is easier than ever for women to receive the necessary support, resources, and recognition for their achievements in new industries and for their contributions to society and the economy.
Finding Support for Women Entrepreneurs
To start their journey in entrepreneurship, women needs to have not only knowledge about their field but also be followers from the beginning of businesswoman communities, which are becoming a global movement, and connect with women entrepreneurs' support programs.
To find their ideal community and receive support and resources that will help them enter the business world more easily, a woman entrepreneur can start searching online using search engines, social media platforms, and online directories to identify groups, forums, and networks that match their interests and goals.
They can also turn to other entrepreneurs in their industry or network to ask for recommendations and attend events and conferences where they can meet like-minded individuals and potential mentors.
After they have found suitable communities, they should take the time to engage with other participants, ask questions and offer their own experience and ideas to build relationships and establish themselves as valuable members of these communities.
When searching for communities on the internet that will help an aspiring women entrepreneur, some key metrics to consider include:
Size of the community: Look for communities that have a large number of active members who are interested in supporting women entrepreneurs.
Focus of the community: Look for communities that are specifically focused on women entrepreneurship or the specific industry or niche that the entrepreneur is interested in.
Engagement level: Look for communities where members are actively engaging with each other, asking and answering questions, and providing helpful advice and support.
Diversity: Look for communities that are diverse in terms of geography, industry, age, and experience level, to ensure that the entrepreneur can get a variety of perspectives and insights.
Reputation: Look for communities that have a good reputation in the industry and among other entrepreneurs, as this can be a sign of their credibility and trustworthiness.
It is also important to constantly search for organizations and funds that are focused on supporting women entrepreneurship and to connect with their specialized programs.
To learn more about each organization and what they offer, individual research online is also necessary. Many of these organizations have websites with resources, events, and contact information.
It is also worthwhile to attend networking events, seminars, and workshops organized by these organizations to meet other entrepreneurs and learn from experts in the field.
In addition, many of these organizations offer mentorship programs, which can be an excellent way to receive individual guidance and support from experienced entrepreneurs.
If you are interested in the topic of women's entrepreneurship, here are some resources and support systems for women entrepreneurs (The authors of this article are not responsible for the information provided through these links, please verify the accuracy of the sources yourself, as these links may become unavailable over time):
National Association of Women Business Owners (NAWBO) provides resources, education, and networking opportunities for women entrepreneurs. They have a network of chapters across the United States.
https://www.dhirubhai.net/company/nawbo
Women's Business Centers (WBC). WBCs provide training, counseling, and resources for women entrepreneurs. There are over 100 WBCs across the United States.
https://awbc.org
SCORE provides mentoring and education to entrepreneurs, including women entrepreneurs. They have a network of volunteers who offer mentoring services.
https://www.score.org
Small Business Administration (SBA). The SBA offers resources and support for entrepreneurs, including women entrepreneurs. They have a Women's Business Center program that provides training, counseling, and resources to help women start and grow their businesses.
https://www.sba.gov
Women's Entrepreneurship Day (WEDO) is a global movement that celebrates, supports, and empowers women entrepreneurs. They offer resources and education for women entrepreneurs.
https://www.womenseday.org
Hera Hub is a coworking space and business accelerator that focuses on supporting women entrepreneurs. They have locations in several cities in the United States.
https://herahub.com
UN Women is a United Nations entity that works towards achieving gender equality and the empowerment of women globally. It supports member states in setting global standards for gender equality and collaborates with governments and civil society to design laws, policies, programs, and services that ensure the effective implementation of these standards. UN Women focuses on four strategic priorities to promote gender equality, including women's participation in governance systems, economic autonomy, ending violence against women and girls, and building sustainable peace and resilience. Additionally, UN Women coordinates and promotes the UN system's work on gender equality and positions it as fundamental to the Sustainable Development Goals. It was established in 2010 to address challenges faced by the UN in promoting gender equality and women's empowerment and builds on the work of four previously distinct parts of the UN system.
https://www.unwomen.org
These popular online hashtags can help you find online communities and resources related to women's entrepreneurship: