Ms. Carol Chan, winner of Campaign Asia 2022 "Leading Woman Award": An outstanding entrepreneur leading cross-cultural communication
In today's increasingly globalised world, cross-cultural communication is no longer a new concept. However, how to break cultural barriers and achieve effective communication between East and West remains a major challenge for many brands. As an award-winning marketing agency, Comms8 has teams in its London headquarters, mainland China and Hong Kong. Previously, we have successfully won The Drum European Digital Advertising Chairman Award in 2020, Digital Impact Award in 2021 and UK Agency Agency Award. Recently, Carol Chan, the founder of Comms8, won the Campaign Asia 2022 "Woman Leading Change Award", further demonstrating her leading position in the industry.
Campaign Asia has been committed to promoting diversity, inclusion and equality in the industry. This is the sixth year of issuing the "Woman Leading Change Award". Over the past five years, the award has recognized many business leaders, changemakers, pioneers and new talents in the marketing industry who have demonstrated outstanding leadership and innovation. These outstanding female leaders have brought extraordinary marketing achievements to the world with their unique passion, talent and keen insight.
Carol Chan is such an outstanding female leader. Over the past eight years, she has led the Comms8 team to focus on integrated communication strategies in the European and Asian markets, advance cross-border marketing and serve multiple internationally renowned brands such as AVEVA, Air China and the UK National Health Service (NHS). The marketing case of NHS's new crown vaccine also helped Comms8 win the UK Agency Agency Award.
Regarding the honor of winning the Campaign Asia 2022 " Woman Leading Change Award", Carol Chan said she felt very honored. She hopes to dedicate this honor to all the persevering women in the marketing industry. It is the joint efforts of these women that have driven the continuous development of the industry. In addition, we actively share marketing insights through various channels, such as the "Comms8 Digital Public Relations Strategy White Paper" we released, to establish benchmarks for the industry, quantify the impact of marketing and help the development of the industry.
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In addition to her work at Comms8, Carol Chan is also committed to participating in reviews and fostering the cultivation of new vitality in the industry. As one of the judges of the 2022 UK Effie Awards, she will guide, enlighten and recognize outstanding effective marketing works and practitioners worldwide.
Looking to the future, Carol Chan will continue to lead the Comms8 team adhering to the principles of integrity and goal orientation, focusing on the precision of integrated marketing. By using big data and other technical means to deeply explore consumer behavior in China and the West, being integrity-oriented and goal-oriented, focusing on the precision of integrated marketing, and using big data and other technical means, the experience process can be made more precise and commercially driven.