MRMW Europe 2017 Pre-conference interviews - Automation, Crowdsourcing, Mobile MR

It is no secret that participants at MRMW belong to the most forward thinking and technology savvy part of the industry. Hopes are high that upcoming technology developments in the area of AI, VR and Big Data can help the industry through its current transition.

Technology helps transition

Transition and transformation are buzzwords that Dushyant Gupta, SVP at Borderless Access uses to describe the current state of market research: “the next generation of MR will be dominated by AI and automation, along with full-fledged adoption of VR and AR techniques.”

Emre Can, Data Analyst at GarantiBank shares this sentiment....

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