MRC 2023: ClearSale Leader Brings Fraud Combat Investigation to the World's Largest Risk Management Event

Rafael Louren?o, executive vice president of the company, presented the results of one of the most important studies of international ecommerce.

The Merchant Risk Council, considered the largest event in the world focused exclusively on risk management and the fight against fraud, held its 2023 edition between March 6 and 9, in Las Vegas, United States. For the ninth time in a row, ClearSale was present at this event, and once again took the stage to bring relevant data and knowledge about the importance of anti-fraud security in the digital universe.

In addition to MRC, ClearSale has also been a part of events such as NRF, RD Summit, Vtex Day, Web Summit, South Summit, among others.??

Represented by Rafael Louren?o, the company's executive vice president of international, ClearSale brought to the public the results of a survey on what has been called the New Era of ecommerce in the world, but this time from the perspective of consumers, and not just virtual retailers.

The study, commissioned and sponsored by ClearSale, interviewed nearly a thousand consumers from each country considered in the survey, such as the United States, Canada, Mexico, England and Australia, with results that clearly brought great reflection to the audience.

Consumer profiles

First, research shows that after the pandemic, there is a very clear divide between two types of online consumers in these countries, and most likely around the world.

On ?the one hand, ecommerce customers, who tend to have less experience, less digital history and purchases withlower average tickets, as well as simpler experiences.

On the other hand, a more experienced consumer, with a greater track record, who seeks more advanced experiences and has a higher average ticket on their purchases.

In all countries, more than 40% (in Mexico, more than 50%) of consumers said they felt safer on sites that offer various forms of payment, with great relevance for electronic wallets in the public between 25 and 39 years old. In this same age group, half of the people interviewed said they considered abandoning the purchase in unknown websites that only give the option to buy with a credit card.

Shopping abandonment

Also noteworthy is the 58% growth between 2021 and 2022 of people who said they abandoned shopping carts due to lack of trust in the site they browsed, while the number of consumers who said they considered security certificates that appear in online stores fell sharply.

False declines

From a consumer experience standpoint, numbers that brought some apprehension to the public show that there was a 25% increase in people suffering from improperly blocked purchases for suspected fraud in 2022, compared to 2021.

Obviously, when this happens, the consequences are as follows:

1.??????????The number of people who do not buy again in the same store after wrong disapproval has grown by more than 40%,

2.??????????Those who intend to complain publicly when it happens have grown by about 32%.

3.??????????Even worse, the number of consumers who said they boycotted stores after fraud cases grew by a whopping 83% year-over-year.

How to avoid problems

However, after presenting these worrying numbers regarding ecommerce, Rafael Louren?o brought a summary of the actions that can be taken to mitigate risks and provide an increasingly pleasant and satisfactory experience to customers.

In short, the executive showed how it is possible not to be part of this problem by taking actions that today are relatively simple and cheap. Such ?as supporting and ?offering various types of payment, showing proof of a safe and reliable environment, as well as being able to track and avoid such harmful rejections of ?good consumers.