Mr Beast's Leaked Manifesto (EVERY Marketer Needs) | The Friday Club | Ep 294

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This is well worth a read!

This week, I have the lovely Ian Harris (Agency Hackers fame) to thank for sharing Mr Beast's Leaked Manifesto.

Read it. Study it. Learn from it.

He is one of the most successful YouTubers in the world.

He gets marketing & knows how to attract 'A players' to grow.

Thought For The Day: Here are our 5 biggest f*ck ups & lessons to ensure you don't make the same mistakes.…(more on this below)

New Knowlton Content

1. [Video] This resonated with so many people this week haha

2. [LinkedIn Post] How often do you publicly slag off your competitors?

3. [Video] Never, ever be one of these!

4. [LinkedIn Post] The power of SHOWING vs TELLING

5. [Video] How we got Cameo Apples stocked in Aldi & Lidl etc

6. [LinkedIn Post] Practical steps you can take to 'think outside the box'

New Content (Non-Knowlton)

1. [Sub Reddit] This is SO good for ad inspiration (don't tell anyone) - Subscribe & instantly get this resource

2. [Insta Post] The largest EVER movie shot on a smartphone! - Subscribe & instantly get this resource

3. [Video] Love these videos haha, such an easy trend to jump on - Subscribe & instantly get this resource

4. [Article] LinkedIn adds AI training opt-out button - Subscribe & instantly get this resource

5. [Article] YouTbe announces expansion of auto dubbing - Subscribe & instantly get this resource

In other news...

- Want to see me sat in a bathtub full of peas? Me either. Don't click here.

- This week has been another wild one. Things seem to be going so well across the board right now. Our clients are happy, we're winning lots of new business. At the same time, I'm keeping a level head as what goes up must. come down. I'm preparing for the new challenges we'll be facing in this next stage of growth. I'm excited & a bit nervous!

- I received a cold LinkedIn connection request with the below message & it's the first one that really made me giggle & worked! It left me feeling positive (see below). I'm sure everyone will be doing this soon & ruining it though haha.

Thought for the day

What's one of the biggest f*ck ups you've made in business that taught you a great lesson? Here are 5 of mine:

1. Going after EVERY opportunity

Lesson: Qualify customers (We use MEDDPICC - game changer!)

2. Taking too long to stop doing stuff that isn't working

Lesson: Use data to be ruthless with how you spend your time

3. Spending too much time working IN the business

Lesson: Working ON the business is more important long-term!

4. Not making an effort to meet people in person

Lesson: Make the effort!

5. Eating yellow snow

Lesson: Don't eat yellow snow

What about you? Are you brave enough to share one of your biggest f*ck ups and what you learned from it?

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)