Mr. Amitabh Bachchan: The Perfect Brand Ambassador for KRBL India
Nameesh Sharma
HR Leader | 20+ Years Leadership in FMCG, Beauty Retail, Foods, and Automotive | Expert in Talent Management, Performance Management, and HR Transformation | Head of HR at KRBL Limited
In the world of branding, aligning with a personality who embodies the ethos of the company is key. We have recently brought in Mr. Amitabh Bachchan as our brand ambassador.
Amitabh Bachchan, regarded as the "Shahenshah of Bollywood," is not just an icon but a symbol of consistency and timeless excellence. Much like our flagship brand, India Gate, which is synonymous with premium quality and heritage, Mr. Bachchan carries an aura of authenticity that resonates deeply with Indian households. Together, KRBL and the Big B can amplify the narrative of trust, heritage, and unmatched quality that endears the India Gate brand to our customers.
Mr. Bachchan also represents the values of tradition, humility, and perseverance; which resonate with our organizational values. His connection with generations of Indians, mirrors the journey of KRBL - ?a company rooted in family legacy, serving the world with India’s finest basmati rice. His cross-generational appeal will amplify KRBL’s reach.
He also bridges the gap between traditional homemakers who prioritize authenticity and the modern consumers and those who seek health and premium quality. As a global icon, his influence extends far beyond Indian borders, complementing KRBL's vision of taking basmati rice to the world. Truly a match made in heaven!!!
Helping HR leaders drive exceptional retention and a thriving culture through powerful lifecycle insights. Our clients see measurable improvements in engagement, satisfaction, and long-term organisational success.
2 周That’s fantastic Nameesh Sharma. Best wishes
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3 周Fantastic update!
CMO by Day, Thinker by Heart| Board Advisor, India Influencer Governing Council (IIGC)
1 个月Can’t agree more!! A superb Jodi comes together
Product @ Lets Transport | Ex - Lt Foods (Daawat)
1 个月Interesting to see AmitabhBachchan moving from Daawat to India Gate Rice as their new brand ambassador