MQL vs SQL

SQL vs MQL

Introduction

SQL stands for Sale Qualified Lead and MQL stands for Marketing Qualified lead. The confusion arises because both of these terms refer to the same thing: leads in your database that have expressed interest in a product or service.

SQL stands for Sales Qualified Lead

Sales-ready is defined as follows:

• A sales lead that meets the following criteria:
• Has expressed interest in a product or service.
• Has been contacted by a salesperson.
• Has been qualified by a salesperson.

MQL stands for Marketing Qualified Lead

If you’re new to the world of marketing, it may be hard to understand what an MQL is. But if you have been in the business for a while, then you know that this is the first step in the sales cycle. An MQL is a lead that has been qualified by your marketing team and sent straight into Salesforce or another CRM system.

The MQL process begins with:

• A lead qualification questionnaire (LQQ)
• A follow-up email/phone call from an account executive (AE)

Conclusion

SQL vs MQL is a topic that has been discussed for many years, and people are still confused about what these terms mean. The truth is that they are not the same thing. SQL is used to refer to sales qualified leads whereas MQL stands for marketing-qualified lead.