Moz introduces SEO tool for analyzing website performance via Google’s Page Experience algorithm

Moz, a leader in search engine optimization technology, is introducing its Performance Metrics suite within the Site Crawl toolset in Moz Pro.

The new feature, which had an initial beta release last Spring, enables SEOs and site owners to automate and streamline performance analyses, which was previously a time-intensive task. It also provides insights from Moz Search Scientists on how to improve the overall on-site user experience.

When Google rolled out its ‘Page Experience’ algorithm in August 2021, user experience and performance factors became critical to maintaining rankings in search results. The Performance Metrics suite pulls in all Core Web Vitals and additional performance metrics that Moz customers should consider fixing to help improve their on-page user experience and, in turn, continue ranking. out of the Page Experience update later this year, according to the vendor.

Showcasing performance scores over time helps users keep an eye on developing issues before they affect a site’s SERP visibility, traffic volume, and conversion goals. After prioritizing pages that need help meeting Core Web Vital thresholds, users can implement Moz’s recommended updates and then report on the impact of their efforts with custom reports.?

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