Moving Your Site to the 1st Page of SERP's.

Getting to that coveted first page of the search results is essential for any SEO program. The click through rate of a first page listing versus a third is drastic. The journey from third to first page for a specific keyword begins with a solid SEO strategy.

Check Out What’s Above You

Search engine results are

a mix of small businesses, informational pages and the mega behemoths like

Amazon, Walmart and Home Depot. Google the search term you want to rank better

for and see what’s on the first page. If it’s mostly small businesses and

information pages, then you’ve got a good shot of moving up. Check out what

they’re doing and compare it to your own SEO efforts. Try to understand why they’re ranking above

you.

If it’s behemoths, then it

might be more difficult. Behemoths have the pages, the authority and the money

to solidify their spots. The good news is as long as there is one spot on the

search page that’s not a behemoth, then you’ve got a shot and it’s not

impossible to rank above them.

Optimize Your Website

Google is looking for

pages that have authority for their searchers because it wants them to have the

quality results. The best way to organically provide authority is content. If

you want to rank for specific keyword,

then use it in blog posts, articles and other content throughout the website.

Be careful not to overdo it as Google may think you’re spamming keywords.

Overall Website Improvements Help Rank

It’s not just specific

keyword usage that helps rank. Make sure your website is mobile friendly and

mobile optimized. Work to get your pages to load as fast as possible and

include schema markup to help Google put context to the information. Develop

high quality backlinks from trusted sources.

If you’d like to learn

more about SEO, schema or other areas of SEO, then contactDCM

today.