Moving Beyond Jugaad Mindset: Unlocking the True Potential of Indian SMBs
Chittan Pal Singh
Strategy | GTM & Business Growth | SaaS & Emerging Tech | Business Consulting
Introduction:
The term "Jugaad," once a symbol of resourcefulness in the face of scarcity, has become a hindrance to India's progress as it grapples with the challenges of a rapidly evolving global economy. While this approach served well in times of limited resources and strict regulations, its impact on the efficiency of manufacturing and product quality is now a significant concern. In this article, we explore why it's time to bid farewell to the Jugaad mindset, especially in the context of India's small and medium-sized businesses (SMBs).?
The Evolution of Jugaad:
Originating as a colloquial Indian term, Jugaad refers to the practice of finding low-cost solutions for seemingly unaffordable challenges. In the past, when licenses and prohibitive tariffs dominated the business landscape, Jugaad was a survival strategy. However, as India integrates further into the global economy and domestic demand rises, this mindset is proving to be a stumbling block for progress.?
Challenges in the SMB Sector:
While the large-scale organized sector is adapting to global standards, the SMB sector lags behind. The success of the 'Make in India' initiative hinges on transforming SMBs into world-class entities. Unfortunately, the prevalent Jugaad mindset inhibits these businesses from making essential investments in systems and processes.?
Prioritizing Quick Fixes over Long-term Solutions:
In the world of SMBs, investments in improving systems and processes take a backseat. The pride in achieving outputs with minimal resources often leads to frequent downtimes and lower efficiencies. The 'hard work' associated with the perpetual state of firefighting becomes normalized, hindering sustainable growth.?
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Case in Point:
Examples abound, such as a mine owner opting for a cheaper model over a higher-rated excavator that could enhance production efficiency. Similarly, a rapidly growing apparel producer may choose to hire more hands in the MIS department instead of investing in an ERP system that streamlines operations. This perpetuates the struggle with deadlines instead of addressing the root issues.?
Breaking Free from Jugaad Mindset:
The repercussions of the Jugaad mindset are holding back progress in India's SMBs. It's crucial to break free from this cycle and uplift both the SMB sector and education in the country. Shifting focus from short-term fixes to long-term investments in technology, processes, and skill development is the key to unlocking the true potential of Indian businesses.?
Conclusion:?
As India aims for global competitiveness, it's imperative to bid farewell to the Jugaad mindset. Embracing a mindset centred on innovation, efficiency, and long-term solutions will not only enhance the SMB sector but also contribute significantly to the nation's overall economic growth. It's time to pave the way for a new era of sustainable progress in India.