Moving an auto Giant

One of the most challenging consulting assignment we have worked on recently was a sales and marketing diagnostics done on a world auto giant, who is also a leader in various auto segments from heavy to small vehicles. Our client who is among the top 5 heavy vehicles makers in the world threw a challenge to us to grow a segment of their business 5 times. In the current market conditions to grow by 5 times would seem impossible but as business doctors a challenge is always welcome whether easy or not.

We started our diagnostic approach to their business understanding where this huge growth could come from. We had to question the "as is": we dived into adjacent segments, went deeper to understand how to grab more share and evaluated even the smallest alteration to their product which could add to the volumes. We even questioned the basic product, its performance and service metrics. It was important to identify the key issues which were limiting their growth.

Their biggest surprise out of the diagnostics study was that the problem was not in their products, but in their approach to business. There were gaps in key customer satisfaction parameters which was limiting growth, this needed a small quick fix in their operations. Further with the sharpening of the marketing mix and re-segmenting the product to the right customer we could show a whopping 500%+ growth without any major additional investment.

But the client said they didn't agree to the growth we had projected, in fact what they could see was an opportunity to double the growth which we identified.

We were able to turn around this effort within 3 months with our diagnostic approach to consulting which works on a cloud platform. We identified the key issues which were hidden in the clients blind spot, which were affecting business growth. These issues were identified through our unique approach to data analytics and our knowledge of business performance. One of the key takeaway was the customer satisfaction levels are vastly different across different customer types which opened up new insights to segmentation and doing business differently.

Its not difficult to make a giant fly if we know where to add the thrust !

To Fly, Contact us on [email protected]