MoviePass sounded too good to be true?-?maybe because it was
Ben Johnson
Winning Your Audiences: Marketing Movies and TV Series in the Connected World
Gruvi Weekly Digest #92 — A weekly catch up on things we've found interesting over the past week.
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MoviePass subscription model of $9.95 per month isn’t doing so well — which is curious, considering the average theatre ticket price in North America costs $9.16. So is it just that it was too good to be true? It’s looking like it. The cost of the service is not being covered by the revenues, and Wall Street short sellers are so skeptical of the business model, they’re now hoping to cash in by betting that the company’s stock price will fall.
In the home cinema world, Netflix has launched a website entirely dedicated to sharing with the world how they go about research, algorithms, data analysis, and more ways that allow them to supply unique content to each user. This is an interesting choice from the streaming giant, whose only real competition comes from YouTube; Amazon Prime and Hulu don’t even come close. What are their intentions with sharing so much of their marketing approach with the industry?
Meanwhile, Cannes 2018 is in full swing, and the independent studio and distributor A24 has purchased the domestic rights to “Climax”, Gaspar Noé’s new film, after raving reviews.
Chapter Teamlead Content Editing B2B at VodafoneZiggo
6 年I dont get the Moviepass thing: in the Netherlands you have countless cinemas who give you the same thing: for a small price a month you can watch as many movies as you want in that particular cinema (or cinema chain).