“A Movement, Not a Moment”: Grand Ole Opry Plans Trip to London

“A Movement, Not a Moment”: Grand Ole Opry Plans Trip to London

As we prepare for the holidays, we are all hearing and singing the familiar songs of the season.

Next year, one of Nashville's most familiar and historic musical sounds will be heard in a new venue, and the international appeal of country music will be on display again.

This fall, the Grand Ole Opry announced a shift in its musical setting, as the Opry will hold a performance at Royal Albert Hall in London next year, marking its first-ever show outside of the United States.

“We’ve seen such an international adoption of the genre and an incredible level of interest on behalf of the music industry to also engage globally,” Patrick Moore , CEO of Opry Entertainment Group , told the Nashville Business Journal last month. “The exposure of the genre and the music and the talent and the artists has never been greater.”

The event signals yet another hallmark of country music’s rising power around the world. The Opry reports that approximately 15% of its attendees are international travelers, reflecting not only the brand power of the Opry but likewise that of its home base here in Nashville.

“There’s this great virtuous cycle happening of the Opry getting exposure from the genre to fans around the world,” Moore noted. “Nashville is going to benefit from this virtuous cycle related to international and global tourism into this market to experience the incredible artists and artistry that we have in the city.”

The Opry will also commemorate its 100th birthday with a year-long celebration throughout 2025, a year full of honoring its legends of the past, celebrating its present stars and looking forward to its bright future. The festivities will include welcoming 100 artists to make their Opry debut throughout the year.

“This is a meaningful inflection point for the Opry and the country music genre,” Moore said. “What was once broadly distributed 100 years ago on WSM radio through a clear channel AM radio station, went to television, to live-streaming digital platforms and digital streaming and accessibility through technology all over the world, to now you can actually see it in person overseas.

“It’ll reinforce people’s interest level in coming back to Nashville,” Moore added.

The Nashville Stars Baseball Club applaud The Grand Ole Opry on the announcement of its upcoming performance in London, and await the opportunity to join The Opry in welcoming fans from around the world to enjoy music and Major League Baseball (MLB) in our great city.

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