A Movement
Collabra Technology
A new way for real estate agents to grow their digital sphere of influence.
Remember the Ice Bucket Challenge? Great cause, fun, viral, hoping to impact change in ALS awareness.?Everybody knew of it.?Everybody was doing it.?I’m sure the hope of the folks behind it had great visions for lasting change for their cause…but then it faded and today is a nice memory.
Creating lasting change in today’s attention-deficit world, especially for a fragmented industry like real estate brokerage, cannot happen without a movement.?One that begins with a seed of thought and then spreads and deepens when an organized network is ready and moves to sustain that fragile seed.
And so today, we have planted our little seed in hopes that a movement can begin.?The movement to help real estate agents understand and harness the power of digital marketing.
Real estate professionals, at least the good ones, are great salespersons.?It’s what they are taught from the moment they enter this wonderful and challenging business.?But sales (i.e. lead-gen) is just a part of the success equation.?Great sales is more effective with a partner called marketing.?And, in today’s online world, more specifically digital marketing.?
We spent months diving into this world and we found 4 superstars who ‘get it’.?We also laid out research about the state of digital marketing in real estate and why it is so essential in any market, but especially this new world of post-Covid real estate where nobody really knows what is going to happen next month.??
We hope you will download and read our industry paper. We hope you will share it with everyone you know.?We hope you will help us fertilize and water this seed of a movement.?We believe it is essential to sustaining the strength of our industry…we hope you agree!
- Russ Cofano
CEO