Move Over Jimmy Fallon
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world ??
Streaming is Becoming the New Talk Show
The other day, I was watching Kai Cenat’s stream with Druski, and it really put into perspective how much live streaming has changed in the last few years. Creators used to stream 10+ hours a day, 7 days a week. Now, the biggest streamers on Twitch, Kick, and YouTube are putting more focus on quality streams and collaborating with big guests.
It’s almost like live streams are becoming the new talk show.
Quality Over Quantity
Kai doesn’t need to be live 70 hours a week anymore. In the last 90 days, he’s streamed 46 times (about every other day). Sure, there are some unique cases where he streamed 10+ hours, but for the most part, streams are usually around 5 hours. Every time I watch his stream, it feels like a variety show. I’m not surprised that he’s constantly collaborating with huge mainstream rappers.
It’s not just Kai; Jynxzi has also taken off in the last year (currently the #3 streamer in 2024). On average, he’s live for 4 hours, a big difference from the 12 hour average we’d see from streamers like xQc this time last year. He does stream a lot of Rainbow Six Siege (good aim), but I’m seeing more and more Just Chatting and special events from him in the last month.
Streaming a Variety of Content is on the Rise
Think back to live streaming in 2018; it was mostly streamers that only played video games. If you scrolled through the top 10 biggest channels back then, the majority of them were either playing a single game (Ninja dominated Fortnite) or playing a handful of popular games. People watched streamers because they were good at the game.
Looking through the top 10 streamers in 2024, it’s clear that there’s a much wider variety of content. One day Sketch and Jynxzi are putting on a dating show, the next day they’re out golfing on their YouTube channel.
Creators today have a wider content offering. Kai, Jynxzi, and Caseoh are all younger than 25 too. I’m seeing a changing of the guard on Twitch right now where creators that probably grew up watching the big streamers in 2018 are now creating on the platform themselves. It feels different than when Myth and Tfue were the new young streamers.
Live Streams Look Like Talk Shows
The more I watch the top 1% of streamers, the more their streams are starting to look like the modern-day talk shows. Adin Ross has a history of having rappers on stream like Playboi Carti, Drake, and 21 Savage. It’s not just rappers; mainstream celebrities and athletes are reaching out to use their audience to their advantage. The biggest streamers in the world are arguably just as popular as the biggest celebrities in the world. Streamers in 2018 used to be looked down upon (some even called them cringe).
Adin Ross and Kai have been getting the top of the top talent on their streams. Not everyone is going to get Drake on their stream, but I think the door is wide open for mid-level streamers to get smaller celebrities on their stream.
The Big Takeaway:
Live streaming is starting to look like the talk shows that we used to watch on TV. Younger streamers are entering the space, focusing more on entertaining content and less on 10 hour streams. We’re also seeing more variety from the top streamers than we ever have before. There’s never been a better time as a mid-level creator to start working with smaller celebrities.
Creator News
领英推è
Should pair well with our anxiety.
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Shapewear Star Trek.
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Founder @ Iguana | Leverage First-Party Data for Customer Retention
1 å¹´Do you think this is more of a streaming in general or specific to twitch? For example: are the same things being done on youtube and tiktok?
Chief Evangelist
1 å¹´And you guys are the new Paramount/Universal/Disney/20th Century Fox/Netflix/etc. Love it.
Founder & CEO @ HYDP | All things Creators & Influencers!
1 å¹´Couldn't agree more, Reed! Watching streams evolve from niche gaming sessions to full-blown entertainment spectacles has been wild. It's like anyone with a camera and personality can become the next big talk show host now. And the guests! From Ice Spice to high-profile celebs, it shows there's real clout in streaming. It makes you wonder what the future holds for traditional TV talk shows, doesn't it? ?? Let's keep our eyes peeled for what's next!
Data Engineering and Analytics | Consultant | MSIM @ UIUC | Seeking Full time opportunities
1 å¹´Streaming has definitely evolved, with a focus on quality over quantity. The shift from long gaming streams to shorter, variety-driven content rightfully indicates a trend towards quality over quantity, focusing on engaging entertainment. This transformation is sure to redefine the streaming landscape, opening doors for creators to explore diverse content.
Making another Book ??
1 年I like it. Less filtering and more real blabber. Some people also reassure us we don’t need to be a genius to have an amazing life. No assistants hanging around to edit them smarter. Kind and simple are the funnest brains.