On The Move In May

Summer is officially here, and we are ready to recap May!

Learn about our favorite brand activations during May 2023:?

Fever-Tree Mixers

We welcomed Mary & Margarita to the?Fever-Tree USA?fam! We started off the month strong by bringing the Fever-Tree truck back to NYC to celebrate Cinco De Mayo with the launch of their newest mixers, Classic Bloody Mary and Classic Margarita. 3 days, 3 neighborhoods, and 3,000 servings later, The Fever-Tree Mixer Truck was the life of the party! After grabbing a delicious mocktail from the truck, each guest was given a complimentary Fever-Tree four-pack and a bottle of?Seedlip Drinks?inside a branded tote bag.

Ulla Johnson x Erewhon

Ulla Johnson?is about to live in Beverly Hills, so we helped them roll in like a celebrity. The New York Designer is headed west to open a third retail location in June, ensuring all of LA is in the know.

Ulla Johnson?partnered with?Erewhon?to create a custom juice inspired by California's super bloom season.?To take this partnership to the next level, we collaborated with the brand to customize an E-Tuk with built-in refrigerators and a classy Beverly Hills wrap design.

Mango

Our favorite flavor is?MANGO???

We teamed up with Mango to celebrate one year of Mediterranean essence on 5th Ave. Our brand ambassadors showed up in style, decked out in Mango fits to commemorate the 1st anniversary of Mango’s flagship store. They treated shoppers to refreshing mango popsicles from?La Newyorkina?throughout the day!

Malin+Goetz

We brought the beach to the streets for?(MALIN+GOETZ)??? ??

To promote their SPF products,?Food Truck Promotions?created a bright orange monochromatic pop-up that New Yorkers could not miss. Everything was perfectly neon, from the wrap to the props to the giveaways!

Over two days, this mobile pop-up did not skip a beat. We handed out hundreds of SPF samples and coupon codes to pedestrians in Flatiron and Soho. Additionally, guests waiting in line who followed the brand on social and posted a picture at the event were given gelato and their choice of essential beach merch.

Augustinus Bader

Coast to coast with?Augustinus Bader???

Food Truck Promotions?took the Augustinus Bader Truck bi-costal to continue promoting their revolutionary skincare products, popping up at?The Americana at Brand?and?The Mall at Short Hills. At both locations, shoppers got to try the viral Bader Blue SKIN smoothie fresh from the truck, leading them to stop at?SEPHORA?for deluxe samples and a complimentary skincare consultation.

We are proud to say that in 4 days, this mobile experience dramatically boosted their sales at both Sephora locations and attracted over 1,500 people!

Follow along to see all of the amazing mobile pop-ups our team is working on in June!