Move The Free Line

?? I used to hide my best material.

Thinking if I would give it all away for free that people wouldn’t want more.

To keep my best ideas secret and only clients would get the inside information. But you know what?

You can only go so far with FREE information. I changed my perspective completely.

?? Now I just MOVE THE FREE LINE.

I offer my best tips and advice in my posts and answers and you know what?

You can give ALL the best tips and material for FREE …. people will only get so far .. you know?

Because they lack

?? Support

??Advice related to their specific personal life, lifestyle and business

?? Follow and accountability

Clients who think that they know what to do by free information and can ‘do it by themselves’ are not realizing they are making a COSTLY mistake.

Which is wasting a huge amount of time figuring things out by themselves.

With all my clients I use my CSI-method which is

1. Clarify

2. Simplify

3. Implement

With a mentor in your back pocket, it becomes so much EASIER and FASTER.

You need to put out your best material to be shown as an expert. And the ideal clients will know that they will need your personal help.

?? ‘But they won’t buy if I offer the best material’

? WRONG

It’s by consistently showing value and premium content that people will think

‘If he/she is offering so much value for free, imagine what it would be like to work with this person.’

There will always be freeloaders but they won’t be your best clients anyway or they will never become clients or invest in a coach/mentor.

When I invested in my mentors, it was by seeing them consistently give helpful tips to people and providing value.

?? ‘I won’t have anything to offer any more in my coaching/consulting’

? WRONG

You can teach people principles but they still have to learn how to implement it themselves.

 That’s the difference between knowledge and wisdom. Wisdom is applied knowledge … it is getting feedback and experience by trying out the value you provide. 

And you can always be their guide to help them grow faster, easier, and cheaper than without your help.

Just because you said something once doesn’t mean that the message sticks or that they know how to do it in a way that makes sense for them.

?? ‘They’ll be able to do it by themselves now’

? WRONG

it takes an enormous amount of time to read it all and figure it all out by themselves.

Without getting personal feedback

Without getting guidance from someone who has been there before and can speed up your learning curve.

Just because they know the WHAT doesn’t mean they’ll know the HOW. 

The true entrepreneurs know that this is PRICELESS … and they will think in terms of INVESTMENT and not COST.

They will take in turns of ROI (money or time) and those clients will pay more, do more, learn more, grow more, and provide awesome results that you can use in your social proof.

So put your best ideas and tips out there .. regularly … the ideal clients will stick and want more and since there is such an information overload … people will probably only see 1 out of 20 pieces of content you make.

Offer value. Show up regularly. Provide consistent value.

That’s how you win the battle for attention and become the influential leader you were destined to be.

?? Now go get it!