Mountain Stag: The Legacy of Ceylon Handcrafted Premium Coffee

On the 2nd of November 2024, Hayleys Consumer proudly unveiled Mountain Stag - Ceylon Handcrafted Premium Coffee, marking a significant milestone in the journey of bringing back the legacy of Ceylon coffee. This launch represents more than just the introduction of a new product, it is a celebration of Sri Lanka's rich coffee heritage and a tribute to the craftsmanship that goes into every cup.

A Legacy Created with Craftsmanship and Quality

Mountain Stag embodies the spirit of Ceylon's coffee heritage. Before Ceylon became globally synonymous with tea, it was celebrated for its high-quality coffee. In the 19th century, Ceylon's coffee plantations produced some of the world’s most sought-after coffee beans, renowned for their rich, smooth flavors. Although this legacy faded with the rise of the tea industry, the heart and soul of Ceylon coffee never truly vanished.

Mountain Stag is our way of reviving this extraordinary chapter of Sri Lanka's history. Sourced from the lush highlands of the island, Mountain Stag is a testament to the rich soil, ideal climate, and generations of craftsmanship. It is handcrafted with care, combining tradition with modern techniques to ensure that every cup delivers a unique, premium experience.

Mountain Stag is not just about taste, it's about creating an experience. Handcrafted with the finest beans, Mountain Stag aims to cater to a variety of coffee lovers from everyday enthusiasts to aspiring connoisseurs. With a focus on quality, every bean is carefully selected and roasted to perfection to bring out the full-bodied, robust flavour that is both comforting and invigorating. Whether you are starting your morning or taking a break from your busy day, Mountain Stag is there to provide the warmth of a "hug in a mug."

The launch event brought together coffee lovers, industry experts, and those passionate about premium experiences. Guests had the opportunity to indulge in the rich aroma and taste of Mountain Stag while learning about its origins and the craftsmanship behind its production. The event was an ode to tradition, passion, and the shared love for coffee that transcends generations.

Hayleys Consumer is committed to creating premium experiences that bring global quality with a local touch. By introducing Mountain Stag, we are stepping into the growing premium coffee market in Sri Lanka, a segment driven by the rising coffee culture and the demand for high-quality, handcrafted products. The opportunity to be the first mover in the retail premium coffee segment is an exciting challenge that we embrace with pride. We understand the evolving needs of consumers who crave an authentic experience, who value the heritage, and who seek out quality above all.

Mountain Stag is crafted for those who appreciate the journey from bean to cup. It represents not only the premium quality of Ceylon coffee but also the heritage, the culture, and the artistry that goes into creating a truly exceptional coffee. The journey to perfecting Mountain Stag involved countless hours of experimentation, understanding consumer preferences, and a deep respect for tradition. The result? A coffee that isn’t just a beverage but an experience, one that brings the mountains of Ceylon to your cup.

At the core of Mountain Stag lies the idea of comfort. In today’s fast-paced world, Mountain Stag invites you to slow down, take a moment, and feel the warmth and connection that comes with every sip. It truly is the feeling of a "hug in a mug," something that goes beyond taste, touching the heart and providing a moment of solace.

The Future of Sri Lankan Coffee

Mountain Stag is not just about rekindling the love for Ceylon coffee; it's about paving the way for the future of Sri Lankan coffee culture. We want to establish Sri Lanka as a recognised name in premium coffee once again, a place where quality, heritage, and craftsmanship come together to create a world-class product by inviting you all to join us on this journey to experience the revival of Ceylon’s coffee legacy, savour the rich flavours, and become a part of this growing community of coffee enthusiasts.?

Let Mountain Stag bring you closer to nature, to tradition, and to the warmth that comes from enjoying something truly special.