Mount St. Mary's University Business Writing Challenge Winners

The winners of the 2024 Business Writing Challenge sponsored by the MSMU Department of Business Administration are Alexis Fernandez, Gloria Zelaya and Denise Joseph.

This year's Challenge case, "Making the Most of It," involved drafting a report to the board of directors of National Foods about a new pricing strategy that the fictitious company is planning. The company is a major "private label" food manufacturer that produces a wide array of products for grocery stores chains across the country sold under each customer's private store label.

The pricing strategy is aimed at helping National Foods take market share from its prominent brand-name competitors.

Alexis, Gloria, and Denise, along with all the entrants to this year's Challenge, gained real-world experience communicating about pricing, one of the key elements of every business marketing program. Congratulations to them all.

The MSMU Business Administration department has sponsored the Writing Challenge for twelve years.