MOTUL ANNOUNCES PARTNERSHIP WITH KAWASAKI RACING TEAM IN WORLDSBK

MOTUL ANNOUNCES PARTNERSHIP WITH KAWASAKI RACING TEAM IN WORLDSBK

Following a steady growth in the business relationship between Motul and Kawasaki, we are excited to announce that Motul has become the Official Lubricant and Maintenance Partner of the Kawasaki Racing Team (KRT) in the FIM Superbike World Championship (WorldSBK). This marks a significant milestone in our evolving partnership with Kawasaki, further solidifying our role as a key commercial partner.

Back in 2020, the first pivotal point of the relationship between the red brand and the green team was the launch of the Kawasaki Lime Green Edition by Motul 10W-40. In order to further intensify our partnership Motul developed this bespoke motorcycle oil especially for the high performance standards and brand preferences of Kawasaki riders.

The oil is a 4-stroke engine oil based on Motul-Technosynthese? with ester technology, which has been further developed in conjunction with KRT and specially tailored to the needs of Kawasaki motorcycles. It ensures reliable protection of the engine and transmission system and provides smooth gear switching. On top it has the Kawasaki-Lime-Green colour and a matching lime fragrance.

Recent commercial collaborations with Kawasaki in France and Spain add to the growing list of partnerships, joining other countries and areas such as Italy, Germany, Benelux, Indonesia, Malaysia, and more.? Motul will be actively pushing the Partnership through the Kawasaki retail network encompassing the wide product range including m/c care products as well as via its on-line community reach.

The deepening and strengthening ties with Kawasaki are demonstrated with the sponsorship of the Factory Team in WorldSBK, showcasing our commitment to pushing the boundaries of technological expertise in developing increasingly high-performance products for the market. Motul's collaboration with the Kawasaki Racing Team as the Official Lubricant and Maintenance Partner is a testament to the shared commitment of both brands to excel at the highest level in the championship for production-based motorcycles.

Together, we celebrate our technological prowess and the continuous development of products that meet the evolving demands of the market.

Pierre Barrard – Chief Marketing Officer: "We are thrilled to further integrate into the Kawasaki family, continuing an exciting journey that defines us as a 360° partner. WorldSBK team partnership, symbolizing not only a strategic alliance on product and technology, but also the shared passion for innovation and performance that characterizes both Kawasaki and Motul. As we embark on this new racing season as the official sponsor of the Kawasaki Racing Team in the WorldSBK Championship, we look forward to demonstrating our combined strengths to reach together new heights in the world of motorcycle racing."?

Manabu Shinobu - Senior Manager of Marketing?Department:“ As a company with engineering at its core, Kawasaki continually strives for perfection. For the best performance in our engines and ancillary systems such as brakes and drivetrains, we demand the very best lubricants and allied products as well as requiring consistency of quality on a global scale. We are therefore delighted to have achieved this agreement with Motul that includes both core lubricants and also bike care products, ensuring that we will maintain the cutting-edge performance of the Kawasaki Racing Team”

Guim Roda – KRT Team Manager: The new partnership with Motul begins now and I am convinced it will quickly gather momentum and grow in significance over the coming years. We recognise and respect the efforts of Motul within the racing sphere and their wider commitment supporting many activations to bring the spirit of racing to all motorcycle and motorsport fans across the world. We have respect for this global reach and reputation, and it fits with our own KRT racing philosophy.? At the same time, we are impressed with their technical development skills creating the best products possible. In the world of lubricants, Motul is a major player combining professionalism with passion and this makes them an attractive partner. I'm sure we will work well as a team delivering success for each other and Kawasaki fans globally.”

Rita Nguyen

Manager at MOTUL

1 年

Amazing

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Paul Murphy BSc (Hons) Ag

Sales Representative at Motul

1 年

Great stuff!

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Andrew Pallotto

USDA BIOPREFERRED Sustainable Absorbents

1 年

Congratulations,

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Sanjeev Jain

Sales and marketing executive at Nulon India Ltd.

1 年

í am interested for this job Agra Region Sales 9719996281

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