MOTTO vs SLOGAN BUILDING
Yine Media & Production
We don’t just pitch ideas; we plan, create and manage strategies.
Slogans and mottos are similar in features and usage, but they differ significantly in purpose. A motto is a phrase that explains a brand's values by summarizing their core principles or beliefs. A motto is often what comes to mind first when people think about your brand or business. A slogan, on the other hand, is a short statement that promises good value for a service or commodity.
3 important factors to consider when building a motto or slogan are; clarity, simplicity and memorability
There’s no denying that mottos and slogans can define your brand and attract customers to your business. Just look at multinationals like McDonalds, Coca Cola, Toyota, etc. who invest millions in developing lasting and successful slogans.
Are you struggling to build your brand's motto or slogan? Does your current motto have room for improvement? We’re here to help. Contact us to get the best out of your brand.