Motorized Video Projection Mapping at Adobe MAX 2014

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How do you capture the attention of an audience and mesmerize them from the second the first person takes the stage to the last person leaving? Try two large 27-foot by 30-foot periaktoi (imagine two large polygons) mapped completely by video content. At Adobe MAX 2014, they sought to be the first large-scale attempt to project onto a large piece of moving scenery at a large corporate conference. This left audiences with their jaws completely on the floor and possibly one of the most beautiful pieces of visual design ever seen at a corporate event.

It makes sense that at a conference focused on providing the most premiere experience for creatives from broadcast, technology, business, photographers and more, that they would have to do something extra special to bring the event to the next level. With the help of World Stage, PIX PRODUCTIONS and Peter Crawford, the awesome scenic designer, this conference absolutely took things beyond the next level.

So what’s the secret to making something so complex work so flawlessly? In one word, technology, lots of technologies. The video below explains in detail how the team was able to harness some of the latest tools in video, engineering, and design to produce this visual masterpiece but we wanted to break it down for you in layman’s terms. The three main areas of 2D video projection mapping, motor speed measurement system, and the 3D rendering systems when brought together created the video masterpiece you saw.

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