Motivation for Why Your Business Needs a Website

If you don’t think your business needs a website then, you are losing business & potential customers just by not having a website. I will share the stats on why does it matter!

If you’re a small business owner, you may have a friend who told you to get a website for your business. And with no doubt, you must have asked why you should?

If you’re doing a physical business & you have already set up a steady stream of customers. Your whole day is scheduled & you’re pretty much busy doing your daily business tasks. You are earning good money & you don’t feel as if it’s worth the effort to teach yourself about web design & development stuff too.?

If you’re thinking this, then you are not alone! According to the stats of 2018, 35% of small business owners felt that they had a very small business & it’s not worth having a website for such a small business, &?46% of small businesses have no website at all.

But don’t forget that we are in 2021! Now E-commerce & human interaction moves together online more than ever before. It’s a fact that if you sell a good or service Online that you can reach out to more customers. Having a business with a powerful online presence is crucial for continued business growth!

But if you’re not satisfied yet & you’re still thinking about “IF” & “WHY” having a website is actually important for a business then read the factors listed below & consider those factors for some motivation!

Having A Website Will Increase Your Discovery Rate

According to (https://review42.com/resources/what-percentage-of-small-businesses-have-a-website/) 80% of people learn about a small or local company online than anywhere else, & most of the customers won’t engage with your business at all if they are unable to find your business or product online.

Let’s suppose that a customer found you by word of mouth, here at this time a website works as a confirmation tool for new customers & it will also build customer’s trust that they have found the right person or business.

If one of your previous customers gives your name to a friend via phone. But this new potential customer has no other info about what you’re doing & how to reach you out, he just had a name and a business type--?but possibly not even correctly spelled! 47% of people visit a company’s website before making a purchase.?

Having A Great Website Increases Your Trust Among Customers

Everyone knows what he’s doing & you also know that you are doing pure business by selling out a product or service. But what’s important? The important thing is to convey all this to your future customers. Try to think about your online & social presence, consider your business website as your public face & let’s get started!

You have to make sure that your website directly or indirectly answers these 05 questions to your customers!

Who are you?

Every website has a section named “About Us” & this section has all the information about you. People can learn about you & your reputation & after reading this info, trusting you will be easier for them.

What do you offer?

You can showcase your services or products. When a customer will arrive on your website, he will be able to see what he can get from you & if it sounds interesting then he may buy your products or services!

What Previous customers are saying about what you’re offering?

Having a “good-looking website” isn’t always enough to get customers' attention to buy your credibility. You must showcase your previous customer’s experiences.

What they are saying about your products or services? Are they happy? Will they return? It’s a fact that Consumers usually read an average of 10-15 reviews before they feel they are ready to trust a business.

How can customers contact you?

Make sure that you have listed all your contact info on your website. Contact form is a great idea to avoid bots & spammers.

How can customers purchase your product or service?

It doesn’t sound well, but it’s a fact that some businesses have made it too hard for customers to give you their money. The payment system must be designed in the possibly easiest way so making a payment will become a hurdle for your products or services.?

If you’re selling physical products elsewhere online from your website (such as on Etsy or eBay), then you’ve to make sure that your website is linked to your online shop.

Having A Website Saves Your Time

A website is such a great & easily accessible place to store answers to frequently asked questions, like your hours of availability, if you’re accepting new clients, and your rates. If you’ve listed all these answers then it can save a significant amount of your time and will make the potential customer happy, as they get easy answers to their required questions without even asking. Be sure to keep this information up to date, especially during the COVID pandemic, when customers expect a change in hours.

If you have a website then you can store answers to frequently asked questions, as your time availability, you’re accepting new clients or not, If you’re accepting new clients then what are your rates?

If you have listed all these answers in FAQ’S then it will probably save a significant amount of your precious time. It will not only save time but it will also keep your potential customer happy.

They will get the answers that are required & this will also increase your business credibility! Make sure to keep this information up to date especially during the crucial COVID Pandemic when the customer expects a change in hours!?

Having A Website Does Not Cost You As Much As You Think

If you need a website then the best thing to do is hire a web designer & we know that’s not always in everyone’s budget. Hosting & domain will not cost you more than $100 for a year.

A designer will probably charge $400-$500 for the complete design & development of your 3-4 page website. The price range depends on the features you want on your website.

I hope this will help you to understand that why A business needs a website!

If you need a website for your business or product then click the link below & let’s get started!