For motivated people like you- strategies to succeed in today's market

Expand your market share?

As we enter summer, we remain in a selling market but with higher stakes. The biggest challenge Dealers face today may be gaining market share and creating affordability. Cox Automotive and Moody Analytics reported the following for May:?

• Typical monthly payment hits new record of $712?
• Weeks of income needed to purchase the average new vehicle reached 41.3 weeks up from 40.8 in April?
• New-vehicle affordability worsens with increases in interest rates and vehicle prices outpacing income growth.?

Critical questions to ask right now ?

1. How much are you spending on marketing and what’s the actual ROI??
2. Is your dealership set up to gain and retain customers??
3. Do you have tools to help customers better afford the vehicle??

Set yourself apart and grow your market share?

Although sales are slowing and interest rates are rising, there is still a market for selling vehicles. The question just becomes, who gets the bigger share of the market? Now is the time to assess your marketing strategy with advanced AI-based tools and build a portfolio of products that offer tangible value to your customers.??

Sell with net production in mind ?

It may also be wise to consider what resources your team needs to continue to produce as sales slow. This means not only focusing on increasing policies per deal but achieving overall consumer understanding with each sale and driving net profit. Offering a broad spectrum of F&I products, assuring they’re presented in each transaction, and monitoring your cancelations will help you make up the difference. To go over this success equation, reach out to your PRO team.?

Product:?High penetration and high consumer demand

See why 9 out of 10 consumers say yes to this safety product.

Sales and F&I teamwork win championships

Bringing Sales and F&I together and encouraging teamwork across all?departments takes effort, but this is what differentiates a thriving dealership from a mediocre one. See what you can do to build bridges in your dealership.?Read Here.

How to drive affordability for your customers

95% of consumers get paid bi-weekly or twice a month.?80% of people live paycheck to paycheck. Wouldn't it make sense to offer payment plans that follow that same structure? See how Smart Payments could help your customers and your dealership as affordability declines. Read Here.

Ask us Anything related to your profitability and growth

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