Motion Inspiration Weekly - 23/08/24
Casper Langelund Jensen
3D artist & Motion designer @ VML STUDIOS l Weekly 3D and motion design inspiration
This week’s theme is horsepower — where motion meets emotion, and precision drives power. Let's get into it!
1. Aston Martin DBX707 | Hero Film
Client: Aston Martin Lagonda Ltd — Studio: AltSpace
Collaborators
Creative Insight
AltSpace takes a creatively daring approach to luxury car advertising with this bold artistic manifesto for the DBX707. The spot brilliantly ties together visual, auditory, and narrative elements in a disruptive edit that captivates on every level. Don’t miss this one!
Watch it here: https://vimeo.com/861137083
2. Mustang GTD Campaign ~ Ford
Client: 福特 Agency: 韦柯广告 — Studio: ManvsMachine
Creative Insight
ManVsMachine infuses high-octane energy into every shot, showcasing their mastery of storytelling ‘between the lines.’ The seamless camera movement paired with dynamic editing delivers a visceral experience that truly embodies the essence of horsepower.
Watch it here: https://vimeo.com/954864911
Behind the scenes: https://mvsm.com/project/ford-mustang-gtd
3. AUDI THE LAST DANCE
Creative Insight
A creative play on speed and rhythm, this piece moves like a dramatic dancer on stage. The interplay of colors and lighting evokes the passionate energy of a flamenco performance, while the dynamic and precise camera movements capture the intensity and rhythm with every frame.
领英推荐
Tools/Techniques
C4D, Redshift
Watch it here: https://vimeo.com/861150300
Behind the scenes: https://jvg.es/work/audi
4. Lexus GX550
Client: Lexus Agency: Sweatpants Media — Studio: AlreadyBeenChewed.tv
Creative Insight
AlreadyBeenChewed brings a dynamic and fluid camera journey to the car commercial space. By focusing on the car’s features without relying on the usual outdoor driving scenes, this spot offers a refreshing take. The detailed shots of the exposed suspensions and assembly highlight the vehicle’s intricate craftsmanship.
Watch it here: https://youtu.be/fFOrp-d7Y54
Original Source: https://www.alreadybeenchewed.tv/lexusgx550
5. POLESTAR "CIRCULARITY" TVC 1:26
Collaborators
Daniel Lidén Adam Marko Nord , Johan Sundbaum Ida Tenggren Antonio Ikovic, Gustav Garhammar M?rten Lindsj? Magnus Engsfors Andreas Hylander
Creative Insight
Though not a traditional car commercial, Haymaker and Edisen masterfully tell the story of Polestar Circularity through a compelling three-act narrative structure. The journey from home, away, and back again is visually stunning, with satisfyingly animated scenes enhanced by a soothing sound design. This piece beautifully captures the essence of sustainable innovation with a calm, yet powerful, storytelling approach.
Watch it here: https://vimeo.com/880135723
Conclusion
These five projects showcase that the story of horsepower and speed can be told in different ways with a bit of emotion, creativity, and storytelling. Breaking away from the classic "car on the road" shots and injecting a more creative solution with CGI showing features in different ways than it is possible with traditional cinematography. From the bold and disruptive visuals of Aston Martin DBX707 to the poetic rhythm of Audi’s “The Last Dance,” each spot shows their story uniquely and compellingly.
Discussion
Which project left the strongest impression on you? Let’s dive into the details and keep the conversation going in the comments below!??
P.S. Have a creative weekend ahead! Keep pushing the boundaries of what’s possible in motion design.