Motion Inspiration Weekly - 20/09/24

This week the theme is Tech wear in the intersection of fashion, technology and motion design. Let’s dive in!

1. HELFARE Hydro 2.5L Jacket

Client: @ Helfare — Studio: INERTIA STUDIOS LTD

Creative Insight

The Inertia team partnered with Helfare to direct and produce a launch film for their new range of Mountain Biking techwear. Their approach to the project to use the bikes dynamic and agile movements in visual references like lighting, camera movements, design and simulations are hitting the nail on the head. The film’s immersive sound design elevates the film, capturing the intensity and tactility of the sport, that resonates well with the action-packed world of mountain biking.

Watch it here: https://vimeo.com/821699869

Original Source: https://weareinertia.com/project/helfare-hydro-2-5l-jacket

2. Arc’teryx GoreTex Pro

Client: Arc’teryx — Studio: Kühl & Han?

Collaborators

Art Director / Director: Jamie M. Kim Design & Animation: Kühl & Han? , Relay Studio FX Artist: Giedrius Paulauskas Editor: Relay Studio, Matthew Dean Sound & Music: Jolin Ras Outdoor Video: Breath Light Media Studio Producer: Diana Brucculieri, Kaitlyn Stewart Writer: Josh Barringer

Full list of collaborators: https://kuhlandhan.com/cases/arcteryx-gore-tex-pro

Creative Insight

Kühl & Han directed and designed four films for the GORE-TEX Pro and Alpha SV jacket, seamlessly blending live-action, CG, and 2D elements into a cohesive design system. Collaborating with Studio Relay on brand iconography and editorial work (edit and 2D animations), the team crafted a visually compelling release campaign. The four films became the release campaing for the GORE-TEX PRO and the new ALPHA SV jacket. The synergy and mix between the three different media, makes this aproach an expresive piece of art that sets it apart from the competition.

Tools/Techniques

SideFX Houdini

Watch it here: https://vimeo.com/465410481

Original Source: https://www.behance.net/gallery/105127227/Arcteryx-GORE-TEX-PRO

3. CALLAWAY APPAREL "THE BEAUTY, NEVER SEEN" Brand film

Client: @ Callaway Apparel — Agency: @CHAI Communication — Studio: @Reframe Studio

Collaborators

ART DIRECTION: Rui Figueiredo

3D Design: rfvisuals

3D Clothing: Park SongYoo Lighting / Shading / Rendering: Rui Figueiredo VFX / Simulations: Justin Kantor, Art Direction Rui Figueiredo

Creative Insight

Reframe Studio did a collaboration with Callaway Apparal with their iconic outwear collection for pro-performance golf. To showcase the classic style and technical construction of the brands product line, the Reframe team crafted a full 3D piece focusing on dynamics based on the intricacies and fineses of performance clothing. The piece focuses on a dynamic setup going between full- to Medium and close-up shots lit dramaticly in studio lighting. The animations/simultations are cloth simulations set in slowmotion with the intention to produce a feeling of luxury.

Watch it here: https://vimeo.com/896057319

Original Source: https://www.reframestudio.co.kr/projects/callawayapparel

4. Insider: Made for the future

Client: Insider — Studio: Visor

Collaborators

Designed, Directed & Produced by VISOR

Captation Team - Esc Agency

Creative Direction - Bruno Ferreira , Gabriel Machado, Matheus Cazuza

CGI - Bruno Ferreira, Caio Muranaka , Gabriel Machado, Matheus Cazuza

Simulation - Bruno Merli

Motion Design - Caio Muranaka

Sound Design - Vítor Oliani

Creative Insight

Creative Insight: Insider Store partnered with VISOR to create Made for the Future, a collaboration with Tencel that introduces the technology and natural manufacturing process behind their materials. The project dives into the key stages of Tencel’s creation, using a simulation-heavy approach to bring the process to life. Through liquid, cloth, and dynamic simulations, the production effectively highlights the innovative features of the material while visually storytelling the stages of its construction.

Watch it here: https://vimeo.com/980124218

Original Source: https://www.behance.net/gallery/202712199/Insider-Made-for-the-future / https://visor.ooo/work/insider-made-for-the-future

Conclusion

This week’s exploration of tech wear showcases the power of motion design to bring innovative clothing and materials to life. From the dynamic, action-packed visuals of the Helfare Hydro Jacket to the refined luxury of Callaway Apparel’s brand film, each project highlights the incredible balance between performance and aesthetic appeal in tech wear. Whether through simulation-heavy productions or seamless blends of live-action and CGI, these works remind us of the endless creative possibilities in the industry.

Discussion

Which project resonated with you the most this week? Share your thoughts in the comments, and let’s keep the conversation going!

P.S. Have a creative weekend ahead! Keep pushing the boundaries of what’s possible in motion design.