Motion Inspiration Weekly - 16/08/24

This week’s theme is Eternity—an exploration of the one thing that waits for no one: Time. And what better way to visualize the intersection of luxury and time than through the artistry of watchmaking? In this edition, we delve into the timeless demand for bespoke work that elevates the world of luxury and craftsmanship. Let’s dive into the creations that redefine elegance and precision.

1. IWC “Ingenieur” - Beautifully simulated situations

Client: IWC Schaffhausen — Studio: PULK.studio

Collaborators: Roman Kaelin , Florian Baumann, Linus Schneider , Gianluca Ravioli, Echoic Audio

Tools/Techniques

Simulations, SideFX Houdini

Creative Insight

What better place to start than in the heart of watchmaking: Switzerland. Studio PLUK, led by Director and Producer Roman Kaelin, collaborated with IWC Schaffhausen to craft a high-end, abstract, and simulated production. Their project, ‘IWC Ingenieur,’ stands out for its stunning and creative use of simulations, complemented by beautifully crafted transitional camera movements. The meticulous sound design by Echoic Audio adds the final layer of realism, with its detailed attention to the timepiece’s movements, that is nothing short of extraordinary.

Original Source: Stash Media https://www.stashmedia.tv/pulk-collective-sculpt-product-film-for-iwcs-ingenieur/

2. Omega Speedmaster (Directors Cut)

Client: OMEGA SA — Studio: Builders Club

Creative Insights

Studio Builders Club partnered with Omega to craft a launch film for the Omega Speedmaster Chronoscope, a timepiece celebrated for its precision and measurement capabilities. The film takes viewers on a journey through the watches functions beautifully showcased in a series of artful, museum-like installations. Each installation is designed to evoke emotion while meticulously highlighting the accuracy and craftsmanship that define the Omega Speedmaster.

Watch it here: https://vimeo.com/649617544

3. Cartier x Six N. Five - Magicien

Client: 卡地亚 — Agency: Prodigious Paris — Studio: Six N. Five

Collaborators

Ezequiel P. , Sebastian Baptista , Belen Palos , Jesús Mascaraque , Maxime Roz , Jérémy DJAFFER Dan Niculescu , Sebastien Delecour, Aimar Molero , Nil Estany Costa , Matias Furno , Alain Laza Barbieri - Full comprehensive list of collaborators here

Creative Insights

In this captivating short film for Cartier, Studio Six N. Five blends techniques from their signature worlds, creating a visual tribute to surrealism. With over two minutes of stunning animation, the piece celebrates Cartier’s iconic collections through digital storytelling. What draws the attention and sets it apart as a piece of modern design and art, is the dreamlike visuals and techniques breaking the perception of depth.

Original Source: Stash Media https://www.stashmedia.tv/six-n-five-plays-magician-for-cartier-watches/

4. Longines Pilot Majetek - Abstract aviation

Client: Longines Watch Co. Francillon Ltd. — Studio: FRAME

Collaborators

Nina Liv Bendstrup (Sound design)

Creative Insight

Studio FRAME masterfully combines minimalistic storytelling with a nod to the aviation history in their latest journey for Longines. The aerodynamic visuals have been crafted with FRAME’s signature aesthetics, characterized by their attention to light, texturality and animation. Their collaboration with sound designer Nina Liv adds an epic soundscape that elevates and resonates with the projects industrial heritage.

Tools/Techniques

SideFX Houdini

Watch it here https://vimeo.com/993399770

5. Hublot MP-10 Product launch — MRI Scan visual design

Client: Hublot — Studio: Tendril Studio

Collaborators

Joey Recoskie , Yeseong Kim, Sylvain Gaussens , Chris Bahry , Daniel Lepik , Sam Tato , Rita Louro , Cypher.Audio, Arnis Vitols , Rafael Cezar , Yann Lauener

Tools/Techniques

Cinema 4D, Nuke, After Effects

Creative Insights:

Studio Tendril collaborated with Hublot to create the campaign launch video for the Hublot MP-10, featuring intricate animations that tease the watch’s unique movement architecture. What truly sets this project apart is the visual design, which creatively mimics the look of an MRI scan, offering a detailed exploration of the timepiece’s inner workings. The result — a campaign that stands out from traditional luxury watch videos and a testament to Tendril’s continuous innovation and mastery in pushing creative boundaries.

Behind-the-scenes here https://www.behance.net/gallery/190403925/Hublot-MP-10

Conclusion

These five remarkable projects represent the seamless fusion of artistry and precision in the world of luxury watches. From minimalist approaches to surealism. Five differenty stoytelling techniques and approaches. Each collaboration showcases the unparalelled craftmanship and creative vision that defines modern watchmaking campaigns.

Discussion

Which project resonated with you the most this week? Share your thoughts in the comments, and let’s keep the conversation going!

P.S. Have a creative weekend ahead! Keep pushing the boundaries of what’s possible in motion design.