Mother's Day Campaigns That Caught Our Attention

As Mother's Day fades into our memories, it's never too late to cherish and honour their invaluable contributions and unwavering efforts. They are our primary caregivers, the individuals we have our first interaction with.?

Despite having shades and layers of emotions, the portrayal of mothers falls prey to stereotypes. They are depicted as individuals with no zeal, layers, and shades, bound by duties and stereotypes.

On Mother's Day, we honour campaigns that have shed light on the unexplored sides of mothers, freeing them from the confinement of stereotypes, societal pressures, and conditioned guilt.?

Bandhan Bank

Bandhan Bank's Mother's Day campaign presents motherhood as timeless, holding relevance and meaning through stages of life.?

It showcases the emotional and fun-loving side of mothers, with the highlight being the correlation it draws between the Bandhan of life and the bank's name.?

TTK Prestige- Seekhna Zaroori Hai

TTK Prestige's Seekhna Zaroori Hai starts a conversation that cooking has no gender. The campaign shifts the narrative to relevant and contemporary points, such that if we love eating, we must also learn how to cook. If eating has no gender, so does cooking.

Godrej's Overworked Mother Butter Chicken Ingredients

Godrej's Mother's Day campaign cleverly delivers messages to mothers in parallel with cooking. The messages are the crux of the campaign as they encourage mothers not to lose themselves under societal pressure, responsibilities, and the relentless pursuit of perfection.?

McDonald's India N&E

McDonald's India N&E campaign celebrates the selfless spirit of motherhood. It recognizes the unsung heroes who are not our mothers but still make countless sacrifices for us.?

The campaign features a brother and sister, exploring the sacrifices of a sister for her brother. The highlight of the campaign is its message, "Maa ka ehsaas ka liya, maa hona zaruri nahi".