Mother’s Day 2017 Spending Expected to Reach Record High of $23.6 Billion

• Based on its annual Mother’s Day Spending Survey, the National Retail Federation (NRF) expects that total spending on Mother’s Day in the US this year will reach $23.6 billion, a record high. The annual survey is conducted by Prosper Insights & Analytics.
• The NRF projects that the average Mother’s Day spend per person will be $186.39 this year, up 7.6% from last year’s $172.22.
• Survey respondents indicated that jewelry will be the biggest Mother’s Day gift category, by total sales, this year: 36% of those surveyed said they plan to purchase a gift of jewelry, and the NRF expects that shoppers will spend a total of $5.0 billion on the category. The second-biggest spending category, cited by 56% of those surveyed, is a special outing such as dinner or brunch. The NRF expects consumers to spend $4.2 billion on such outings this year.
• Department stores will see the most Mother’s Day shoppers, with specialty stores close behind. Approximately 30% of those surveyed plan to shop online, up from 27% last year. Among smartphone owners surveyed, 34% said they will research gift ideas on their device and 19% said they plan to use it to make a purchase.

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