The Mothers of Artificial Intelligence

Want to take a quick moment and say Happy Mother's Day to my wife Rachel, and my own mom, Saralee! I appreciate you for reading my newsletter every Sunday, among 10,000 other things.

Speaking of Mother's Day, I wanted to take a quick moment to celebrate Mothers in Artificial Intelligence.

• Ada Lovelace —?Ada was an English mathematician who is often credited as being the first computer programmer, even though she was born in 1815. Her work with Charles Babbage on the Analytical Engine has been seen as a major contribution to Computer Science.
• Barbara J. Grosz?—?Barbara is an American computer scientist and Higgins Professor of Natural Science at Harvard University. She is recognized for her contributions to the field of natural language processing (NLP).
• Fei-Fei Li?— Fei-Fei is known for establishing ImageNet, which powered many advances in computer vision. She also co-founded AI4ALL, which is dedicated to promoting diversity and including in the AI space.

Read about more moms in AI here.

New Classifications for Video

There have only been two types of video inventory that you could choose to purchase: in-stream and out-stream. IAB's new classifications will provide two new choices: accompanying and interstitial. For years, media buyers haven't had much insight into exactly how or where their ads are showing. This change will help media buyers, but it may cause certain inventory for publishers to be devalued, resulting in a loss of revenue. If you're looking to add additional revenue streams to your inventory, now is the time. Give me a shout!

2022 Video Ad Spend Report

Big week for IAB, they just released their 2022 Video Ad Spend report. Two key things that were interesting were that CTV is the fastest growing spend category, with 36% of respondents responding that they have reallocated spend from digital/mobile video to spending in CTV. Also, half of video buyers are using biometric-based metrics to measure viewer attention.

Want to Brush up on Your AI Knowledge?

Learn everything you need to know about Artificial Intelligence?and Algorithms to take part in all the buzz around AI. If my guide is missing something you'd like to learn about, let me know!