Most of us don’t think this way but we should!

Those who might dismiss this book as “just another self-help book” would be wrong. For they would be missing out on a powerful, yet quite subtle new way of thinking that really can provide you with an unfair advantage. Some say that beauty is in the eye of the beholder, this book helps you to behold your own, previously unrecognised, unfair advantages, simply by looking at yourself and circumstances differently. The positive things in our lives are often taken for granted, but by considering them as an unfair advantage, may just give you a competitive advantage over others. 

the MILES Framework is a reality checklist for anyone launching a new business

An honest and open account of the journey and discoveries of the authors, Ash Ali and Hassan Kubba, both highly successful #startup entrepreneurs. With references to Eric Ries’ book, “The Lean Startup”, this book challenges you to look introspectively, by taking into account your strengths and also your circumstances, the MILES Framework is a reality checklist for anyone launching a new business. 

I would recommend reading it with an open mind and then try to reflect upon yourself differently. It certainly made me think more competitively, rather than acceptingly, of my own “unfair advantages”.

an unfair advantage, may just give you a competitive advantage over others

Thanks to Darren Thatcher for persuading me to drop what I was reading at the time and pick up this book instead.