Most trusted
Emma Rossi
Broadcaster, biographer, comms and digital expert, stakeholder collaborator, government relations strategist, board director, author, emcee, keynote speaker.
How do brands build trust? Fascinating presso at the ABC by Roy Morgan. To be expected, trust in the big banks is down. What resonated was the importance of being engaged in your local community. Having good quality products and customer service are drivers, but embedding in communities of interest is key.
While a lot of boards focus on results, perhaps more emphasis could be on issues, often associated with comms such as ethics, transparency and integrity.
Thanks to Michele Levine for explaining how trust is game on and distrust is game over, Dr Ross Honeywill for confirming that institutions are increasingly self interested and decreasingly believable, and Michelle Guthrie for sharing the ABC where Creina Chapman, CEO of the ACMA and I had our own QnA.
Oh, and not surprised that netball is the #1 most trusted in sport.
Public Speaker| Global B2B Conference Organizer of our flagship event | Management Consultant | Corporate Strategy | Solution Provider | Business Process Enthusiast
2 年Emma, thanks for sharing!
Master media + presentation trainer, speaker, facilitator, MC, 30-year broadcast veteran
6 年Great piece Emma thanks.?