Is most speechwriting short-sighted? Yes!

Too much speechwriting has focused on Aristotle and Greek Antiquity - rhetoric has become a discipline focused on affecting short sighted decision making, e.g. legal, political or festive.

We live in a world in dire need of change. We need to built movements for change and we need humans to change much more radical than just their decisions. Speechwriting and storytelling can do that.

By changing the way we talk about our pasts, we can influence our present and make a sustainable future the logical next step - attainable, realistic and doable.

We need impact speechwriting and storytelling. In the video below I talk to Simon Gibson from World Speech Day about how to do it.