Most SaaS Products Ignore Older Users – Here’s Why That’s a Mistake
Desisle - Global SaaS Design Agency
Transforming complexity into simplicity with thoughtful design.
Good design isn’t just for the young—it’s for everyone.
Most SaaS products today are built with tech-savvy users in mind. But here’s a reality check: By 2050, 1 in 6 people will be over 65. If your product isn’t accessible to them, you’re alienating a huge (and growing) user base.
I recently spoke with a founder whose SaaS tool was underperforming. They had built a fantastic product for healthcare professionals, but older doctors and administrators struggled to navigate the interface. Tiny fonts, complex menus, and fast-moving animations made it frustrating to use.
When they redesigned the product with larger text, clearer navigation, and fewer distractions, retention among older users jumped by 40%.
This isn’t just a niche issue—big brands are already adapting.
How to Make SaaS Accessible for Older Users
? Larger, high-contrast text – Small fonts and low contrast are a nightmare for aging eyes.
? Simple, predictable navigation – No hidden menus or tiny clickable areas.
? Minimal distractions – Avoid excessive animations or auto-playing content.
? Voice and touch-friendly – Not all users are comfortable with complex dropdowns and keyboard shortcuts.
? Error prevention and guidance – Clear feedback and confirmations prevent mistakes.
Designing for older users doesn’t just help them—it improves usability for everyone. A product that’s easy for a 70-year-old to use is also easier for busy professionals, people with disabilities, and even younger users who value simplicity.
SaaS companies that prioritize accessibility win in the long run. If your product isn’t designed for all users, you’re missing out on a massive opportunity.
Think about your own SaaS experiences—have you ever struggled with a design that felt too complicated? Now imagine facing that struggle every day.
What’s one accessibility tweak that could make your product more inclusive? Hit reply and share—I’d love to hear your thoughts!
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