?? The most recent IP Law News ??? (01 / 31 / 2025)

The Colombian Antitrust Authority announced last week that, with immediate effect, they would start to publish through social media all the pre-evaluation procedures that occur.?

This policy has been implemented with the intention of taking advantage of the reach social media holds, giving greater publicity to possible economic integrations so that, in accordance with the legal procedure, any interested third party could present evidence or relevant information they deem the authority should analyze.?

These new publications do not replace the obligation the entity holds to publish said procedures through their web page, which means the new system is not a notification mechanism.?

In the announcement in which the authority presented this new measure, they also informed the public that on the 22nd of January, they had begun analyzing three new pre-evaluation procedures: one in the telecommunications sector, one in the pharmaceutical sector, and one related to supermarkets.?

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Original source in spanish.

The Colombian Consumer Protection Authority recently announced the launch of an investigation against the representative in Colombia of a well-known car brand. The investigation arises from the alleged failure to report safety campaigns issued by the United States National Highway Traffic Safety Administration for more than 13 models.?

The purpose of these investigations is to ensure that manufacturers and distributors fulfill their obligation to inform both the authority and consumers in a timely manner about potential risks to health, safety, or life that may arise from the normal use of a product.?

Safety campaigns involve a business action plan to mitigate risks, which may include communication strategies, free repairs, or the product’s removal from the market.?

Failure to take timely measures in these cases could result in fines of up to 2,000 legal monthly minimum wages (SMMLV).?

Original source in spanish.

On October 30, 2023, the United States issued an executive order aimed at regulating the development of generative artificial intelligence (AI) models that could pose a “grave risk” to national security, economic security, or public health. This order mandated notification to the federal government regarding the training of such models, established standards for risk assessment, and tasked agencies like the Departments of Energy and Homeland Security with analyzing AI’s impact on critical infrastructure. Additionally, it instructed the National Security Council to draft a memorandum on AI use within the military and intelligence communities, as well as strategies to counter potential threats from hostile actors.?

However, on January 20, 2025, President Donald Trump rescinded this executive order, removing provisions that required transparency and oversight in the development of advanced AI models. From a personal data protection perspective, this decision alters the policies governing AI systems, allowing for the processing and analysis of vast amounts of personal information without sufficient safeguards for security and legitimate use.?

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