Most read vegconomist news, week beginning 4 December
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??￡2 Billion for the UK's biotech industry?
The UK Government announces a ￡2 billion plan to seize the potential of biotechnology to revolutionise food production, medical advancements, and sustainable fuel production.
??Peter McGuinness' real talk at AdWeek
Impossible Foods CEO Peter McGuinness pointed out the detrimental effect of early “wokeness” and foodtech positioning in plant-based meat marketing, which he claims alienated a significant portion of the potential market, stressing the need for a shift from “insulting to inviting” in marketing strategies.?
??First they came for alt meat, then they came for seafood
Representatives of the commercial fishing industry in Europe call for “transparency” in plant-based seafood labelling, as apparently consumers are misled about the nutritional value of products by “fishy” terms such as ‘plant-based tuna’ or ‘vegan fish sticks’
??In conversation with Seth and Spike
"I continue to be a huge believer in the opportunity for plant-based meat, and Beyond Meat specifically. The whole category has been under assault by the animal-based meat industry, which has raised (absurd) concerns about the health and even the environmental impact of plant-based meat," said Seth Goldman.
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??Healthy alt fats made from mushrooms
Some mushrooms have a high lipid content, composed of unsaturated fatty acids, that can be used to replace vegetable and saturated fats.?
??Introducing the Impossible Beef Hot Dog
The Impossible? Beef Hot Dogs will be previewed at a pop-up in NYC this month before the official retail and foodservice launch set for early 2024.
??Daiya switches to natural fermentation formula
The reformulated cheese line, now available across North America, incorporates the Daiya Oat Cream blend, a propriety cultured ingredient that will now be central to Daiya’s offerings. “We expect this advancement to not only rejuvenate consumer confidence in the category, but revitalize the category’s market potential,” says Daiya.
??It's different, it's fun, and it's not fish
WOOP4 arrives on the Canadian market with a new line of 100% vegan and allergen-free fish alternatives including vegan piranha and Mahi Mahi.
?? Is it safe?
The Food and Agriculture Organization of the United Nations (FAO) conducted a foresight exercise to explore and evaluate future safety issues of plant-based, precision fermentation, and 3D printed?food products.