Most read news from week beginning 29th January

??Heather Mills gives the full story on VBites

A long but essential read. "It was unnecessary in many ways, however, a reset was entirely necessary and I’m delighted to be back at the reins now, we are already at break even, the amount of unnecessary waste in large corporate ways of working is irresponsible, so I am working with my team to capitalise on all the terrific IP and opportunity that still exists within the business. And bring it back to the 17% EBITDA it used to be, before Brexit and Covid.”

??The return of JUST Mayo

After a four year hiatus, JUST Mayo and JUST Ranch will roll out into the refrigerated aisle of Whole Foods Markets nationwide throughout February. Starting in March, the products are slated to be distributed to other retailers across the United States, including a shelf-stable version.

??Plant-based steak 2.0

The collaboration involves integrating Planteneers’ functional systems and Handtmann’s equipment to create alternatives that?mimic the appearance of traditional meat and have an “authentic, fibrous structure.”?

??Amsterdam supports the Plant Based Treaty

The City of Amsterdam Council acknowledged that the food system has “a significant impact on the health of people and animals and contributes to the climate crisis”.

?? THIS appoints new CEO

THIS founders Andy Shovel and Pete Sharman will step down on February 19 and Mark Cuddigan will step into the CEO role as the company continues to grow.

??Lidl Austria joins the price parity party

Lidl Austria undercuts prices by up to 52% for over 30 Vemondo products (its private-label brand), including alternatives to milk, minced meat, sausages, and other plant-based products.

??An anti cell-ag coalition

Austria, France, and Italy proposed the initiative to The EU council, receiving support from the Czech, Cypriot, Greek, Hungarian, Luxembourg, Lithuanian, Maltese, Romanian, and Slovak delegations.

??Sharks love mushrooms

Baltimore-based startup Meat the Mushroom secures a $150,000 investment from “Shark Tank” investors Kevin O’Leary and Lori Greiner.