The most profitable advertising formats in 2023
The most profitable advertising formats in 2023
?? Do you consider Market trends when setting up your ad inventory through your ad server? Like every year, we have published on our website a summary of what you need to know for a profitable 2023.
1. Go for a multimedia type strategy - To bring in more advertisers and improve your fill rate, we advise publishers to implement a multimedia types strategy, i.e. to offer within a same ad slot display, video and native demand.
2. Don't integrate random ad sizes! - If you are wondering which ad sizes to integrate, Google offers a list of the best performing ones on its website. It notably features the leaderboard (728x90) for desktop or even the large mobile banner (320x100) for mobile.
3. Prioritize a user-centric advertising experience - To go further this year, we strongly encourage publishers to address the issue of user engagement when implementing ads on their websites. How do you create engagement, and make the experience enjoyable and impactful? Discover on our blog our tips, existing solutions on the market, and especially our brand-new advertising format: Opti Engage.
?? Read our latest article to dive deeper into each point.
Webinar Dynamic Flooring: Last days to subscribe!
Join us in a week for our webinar "AI-Based Dynamic Flooring: Secure a new source of revenue". Our CEO, Magali Quentel-Reme and our Product Manager, Olivier M. will explain how to reshape your ad pricing model by making the most of each ad request, using Dynamic Flooring. They will be joined by industry expert Dana Glass.
Leave the webinar with everything you need to achieve a +20% uplift! ???? Register here ??
?? See you in a month for new Opti Digital's contents.
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