The Most Powerful Types of Special Offers: The Guarantee Offer

In the world of sales funnels, few strategies are as powerful and persuasive as the Guarantee Offer. When done correctly, a guarantee can remove the biggest barrier to conversion: the fear of making the wrong decision.

By offering a solid guarantee, you take away the risk from your customers, making it easier for them to say "yes" to your offer.

As a successful funnel builder, I've seen how the Guarantee Offer can significantly boost conversion rates when strategically implemented within a sales funnel. In this article, I’ll share five examples of how you can use the Guarantee Offer in your own sales funnels to maximize results.

1. The Money-Back Guarantee

Example: "100% Satisfaction Guaranteed—Or Your Money Back!"

Implementation: In this scenario, you offer a full refund if the customer is not satisfied with their purchase. This type of guarantee is powerful because it addresses the prospect’s fear of wasting money. By stating that they can get their money back if they’re not happy, you remove the financial risk, making it easier for them to make the purchase.

• Application in a Funnel: Place this guarantee prominently on your sales page, just below the pricing section. You can also reinforce it in email follow-ups as a reminder that they have nothing to lose by trying your product.

2. The Results Guarantee

Example: "See Results in 30 Days or We’ll Work with You Until You Do!"

Implementation: This guarantee focuses on the outcome your product or service promises. Instead of just offering a refund, you promise that the customer will achieve the desired result within a specific timeframe, or you’ll provide additional support until they do.

• Application in a Funnel: Use this guarantee as part of your upsell offer. After the initial purchase, present the results guarantee to encourage customers to upgrade to a higher-tier package, knowing they’re guaranteed to see results.

3. The Performance Guarantee

Example: "Our Product Will Increase Your Sales by 20%—Guaranteed!"

Implementation: With a performance guarantee, you’re promising a specific metric or performance outcome. If your product or service doesn’t meet that standard, the customer is entitled to a refund or additional services.

• Application in a Funnel: Incorporate this guarantee in your webinar funnel. After delivering value through your webinar, present the performance guarantee as a compelling reason to purchase your high-ticket offer, giving prospects confidence that they’ll see tangible results.

4. The Lifetime Guarantee

Example: "Lifetime Guarantee—If It Breaks, We’ll Replace It!"

Implementation: A lifetime guarantee promises that your product will last for the customer’s lifetime. If anything goes wrong, they can return it for a replacement or repair at no cost. This type of guarantee is often associated with physical products but can also apply to digital products or services that offer ongoing support.

• Application in a Funnel: Feature the lifetime guarantee in your thank-you page funnel. After the customer makes a purchase, use the thank-you page to reinforce the value of their decision by highlighting the lifetime guarantee, ensuring they feel secure and satisfied with their purchase.

5. The Double Guarantee

Example: "Double Your Money Back If You Don’t See Results in 60 Days!"

Implementation: A double guarantee goes beyond the standard money-back offer by promising to refund twice the amount if the product or service doesn’t deliver as promised. This bold offer can be highly effective in markets where trust is a significant hurdle.

• Application in a Funnel: Introduce the double guarantee during your email follow-up sequence. After a prospect has shown interest but not yet purchased, send an email emphasizing this risk-free offer to tip them over the edge and convert them into a customer.

Conclusion

The Guarantee Offer is one of the most powerful tools you can use in your sales funnel to reduce friction and encourage prospects to take action.

Whether it’s a money-back guarantee, a performance promise, or a lifetime guarantee, the key is to make your offer so compelling that it eliminates the perceived risk of making a purchase.

By implementing these examples in your sales funnels, you can build trust with your prospects, increase conversions, and ultimately grow your business.

Remember, the strength of your guarantee can be the difference between a hesitant prospect and a loyal customer.