The most powerful person in the world

A good story saved Seherezada's life, why can't it just as well save your business, increase your sales or help you build a united team. The situation we find ourselves in may be similar, we are not captives in the palace of a sheikh, but we are stuck in the age of adversity. Not all stories need to last a thousand and one nights, be about dragons and white walkers or be based on the adventures of musketeers in the fight for justice, to arouse emotions and make people take action, find in your story and become your partners.

Salman Rushdie says that "man is the animal that tells stories, the only creature on the planet that has told itself stories to understand what kind of creature it is." Over time we stopped telling ourselves stories and began to find and understand ourselves through the stories of others. By differentiating people according to talent and interests, some of us became storytellers and others just listeners. But we still needed stories, emotion and context in which to build communities. They are created more easily when there is a common purpose, and this is conveyed much more easily through stories that unite people than through force and aggression.

In an attempt to create communities and find customers and partners, today's companies are forced by the current context of a society where information is overwhelming in volume and intensity to return to the basics of society. Let's get back to real emotion, created through story and not information. To remember who the real heroes of their stories really are, to get out of the trap of people joining them because they are the best or have the best product. People join an idea, brand or product because of how that idea, brand or product makes them feel, creates an emotion for them. If man were a creature driven only by need, we would only need one product for each identified need. Humans don't make decisions rationally, but we all make decisions emotionally, and whoever understands that first and tells the right story will win. That is the best explanation for the hundreds of brands that produce the same things, of which only a fraction wins in the market. There are several ways to build impactful messages that stir emotions, captivate people, and move us to action. Stories that make you get off the couch and go to that concert, eat at that restaurant, or go on that vacation to the North Pole. Each of us has different styles of constructing stories, and in most situations, we construct them as we would like. The moment we understand that it is not about us and tell those stories that are dear to the client, then we will start to differentiate ourselves in the market and win partners and ambassadors of our brand, not just transactional clients. Regardless of the style we have, there are certain rules and elements that cannot be missing from building an impactful message, a story that conveys emotions. I believe in emotion, pitching and storytelling. My answer to new sales challenges is StorySelling, an approach that tells stories, selling stories so you stop selling.