The Most Powerful Conversion Machine You're Probably Not Using: Case Studies

Psst. Hey you, small business owner. Listen up.

You don’t need a fancy website. You don’t need lots of traffic.

You just need traffic from the right people. And a way to persuade them to pay attention to you.

Nothing persuades people to do business with you like PROOF. It's one thing to say that you can build that roof, finance that unusual loan, repair that wrecked car or settle that personal injury claim (with a nice fat check.)

But few businesses provide convincing evidence (lots of it) that they can actually do the work. That's where Case Studies come in.

So Why Aren't Small Business Owners USING Case Studies?

Even if the idea has ever occurred to them - well, frankly, it sounds rather daunting, doesn’t it? At least, if you picture case studies the way I used to.

Creating a case study can be time-consuming, and it’s a unique type of content writing. It can cost a lot of money to have a single high-quality formal case study written and formatted for you. (And for maximum impact, you need to stack that proof with multiple case studies.)

Besides, finding the right customers or expertise to feature can be challenging, especially if you have a small customer base or new business.

And even if you have a powerful case study to share, your target audience needs to be able to find it. An online case study needs to be properly optimized and promoted to be found in Google.

Is There a Simpler, More Effective Way, for Small Business Owners to Create and Distribute Case Studies?

Yes.

My Simple 1-Page Case Study System helps your company become the obvious choice in your market, because prospective customers trust that you can do the job, and do it well.

You and I prove it to them - using simple 1-page case studies on your website - over and over and over again. Until they can't help but be impressed with you!

Our unique service combines the creation of case studies for your business with strategic promotion, such as press releases and syndication. By showcasing real-life success stories, we can help increase conversions and convert doubters into buyers.

Benefits of the "Simple Case Studies" System

• Concise and Easy to Read: Time is precious; people are busy. These case studies are brief and to the point.
• Done For You: You give us basic information for every case study (a few bullet points) and, ideally, a couple of photos. That's it. We'll write it, add it to your website, and promote it (optional).
• E-E-A-T?Conscious: Google wants pages that showcase E-A-T (Experience - Expertise - Authoritativeness - Trustworthiness). We'll write yours that way, using relevant keywords and phrases to make sure your case study is easily found by potential clients. This is SEO on steroids.
• Permanent: Our case studies remain on your website, providing valuable content that can be shared with potential clients for years to come. They don't disappear when your ad budget is spent!
• Promoted/Syndicated Online: We'll promote your case study, using appropriate strategies such as press releases, publication on Google News sites, and social media syndication. This increases the chances of potential clients finding your case study and being persuaded to contact you.

If you want to showcase your expertise and build trust with potential clients, look no further than the Simple Case Study System.

Contact me to see some examples and discuss your situation.

Zig Ziglar said “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”

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Diana Ratliff, [email protected], YourFriendontheWeb.com