The Most Popular CTV Channels to Watch

Connected TV advertising has already become a significant trend in programmatic for the last several years. In 2020, the worldwide lockdown due to the COVID-19 pandemic led to a substantial surge in OTT and CTV popularity. According to Nilsen estimates, CTV viewing has risen from 2.7B hours during the pre-pandemic week of March 2 to 3.9B hours during the following weeks till April 6. This number comprises 81% of the year-on-year increase.

The acceleration of CTV adoption means, and its growing popularity started the new era in digital advertising. For the average viewers, nothing changed. They are still watching their favorite programs and shows with the bonus of customizing their CTV device interface using cool apps available in an app store. Here are the most popular programs that combine pleasant and useful things in one for the marketers and the viewers. 

Sports 

Sports-related streaming appears to be on the rise. Sports programs have always been in top-demand among the viewers. As the pandemics caused a considerable shift and rescheduling of live sports events, viewers tend to consume more sport-related content via CTV.

Therefore, sports channels are doing their best to achieve ‘there is always something to watch.’ For instance, 365Scores offers 2000+ sports contests in 10 different sports types, helps you track live matches, and gets instant updates. Besides, there are many others like fuboTV offering most sports channels, DISH best for college sports fans, DIRECTVfor NFL fans, YouTube TV as the best budget pick, and Xfinity TV as the best cable TV pick. 

Travel

The popularity of the travel programs at this time sounds a bit ironic. However, there is nothing left to visit virtually new lands when there is little chance for real-time traveling. 

Besides numerous travel programs and vlogs, there appeared programs streaming live videos from local web cameras to create the atmosphere of real-time strolling around new places. 

One of the best apps to discover the world using your favorite CTV devices is Amazing Planet. You can enjoy the beauty of our planet while watching captivating films in 4K Ultra HD. Besides, YouTube TV is still a fantastic all-around cable replacement service with an impressive range of travel channels and streamings. 

Gaming 

Believe it or not but the penetration of gaming to TV is an excellent relief for gamers worldwide. Now they enjoy playing their favorite games on TV and having fun in a few clicks. 

The best broadband for gaming requires a decent speed for the advantage of game titles, updates, and instantly streaming HD movies, and unlimited downloads. Fortunately, a few providers can provide the type of package that gamers need: Virgin Media, TalkTalk, BT Superfast Fibre packages, Plusnet, and Sky.

Family & Home 

Besides movies, sports and games, there is still food, family, and home entertainment. We all faced times when we all had a lot of free time for these things during the lockdowns. Some of us shared the passion for such programs before the quarantine, and even more, people are going to share it in the future, as the priorities changed dramatically. 

The best choices here are Let’s Make It Tasty HD with its mouthwatering recipes, WikiHow that fits the fans of “doing it yourself” and those who want to know how to do anything, Kid’s Planet, Bommi & Friends Kids TV, and Fixies. 

Movies & Entertainment

Without movies and entertainment TV programs, this list would be incomplete and dull. In 2020, people worldwide started spending much more time watching movies, TV series, and programs. Moreover, this habit is difficult to give up. TV series fans who wait years for new episodes of favorite series prove this statement in the best way. 

Thus with its fount of media to watch, Netflix is the most popular app, and a premium streaming service for watching your favorite episodes is HBO Max will continue their sky-high success. 

Education 

With modern streaming services and broadcasting, education gets even more exciting and exciting. Thousands of inspirational and informative videos by hundreds of speakers who share their experience and valuable info, real-time Earth views, and lots of videos on demand about nature and our planet are now available right from your sofa. 

Such providers like TED,  NASA app, Amazon Prime Video Channels provide limitless opportunities for learning and discovering new horizons. Besides, there are streaming apps that help study online and visit lectures of prominent scientists for those who prefer straightforward and simple studying methods. 

Everything mentioned previously stresses the promise CTV has for advertisers. Moreover, CTV proved an excellent opportunity for the viewers to have a great and meaningful time in front of their CTV devices. As with any new marketing channel, it is currently at top-demand, when the largest companies in the world are competing to lead the pack and control. 

This competition, in turn, has led to sizable fragmentation and standardization challenges for a market. Not only are there a considerable number of devices at play, but most significant media companies, from Disney to Discovery, discovered an opportunity for themselves to have their own CTV services. With all these opportunities you will never get bored.