Most Popular Banking Website: Celebrating Bank of Ceylon’s Digital Journey With You

In the rapidly evolving digital world, a strong online presence is no longer a luxury— it is a necessity. ? As competition heats up, businesses across industries strive to outperform their competitors in meeting and, if possible, exceeding the growing expectations of their customers. The banking industry is one such industry where this is vital for success. Bank of Ceylon (BOC) has once again showcased its commitment to excellence in digital banking. At the recent BestWeb.LK Awards 2024, BOC was honored with the titles of 'Most Popular Banking Website' and 'Best Banking Website (Bronze).'?

The BestWeb.LK Awards, now in its fourteenth edition, are a hallmark of excellence in web design and development in Sri Lanka. Organized by the LK Domain Registry, the competition is renowned for recognizing websites that stand out for their creativity, functionality, and user experience. With a judging panel composed of industry experts and the inclusion of public voting, the awards reflect both expert opinions and user preferences.

The awards were presented to the Bank of Ceylon during a ceremony held on August 14th, 2024, at the Cinnamon Grand Colombo. Chief Marketing Officer Sameera Liyanage, along with key members from the Marketing, IT, and Product Development & Business Process Re-Engineering Project teams, proudly accepted the awards.

A Website Designed with the User in Mind?

The success of BOC's website lies in its user-centric design and accessibility features. The bank has taken steps to ensure that the site meets the needs of a diverse and evolving customer base. The website's refreshed, clutter-free design offers an improved look and feel, making navigation intuitive and straightforward.

One of the standout features of the bank’s website is its commitment to inclusivity. The site is available in all three of Sri Lanka's official languages—English, Sinhala, and Tamil—ensuring that it caters to the linguistic preferences of a broad audience. Additionally, the website is fully mobile-responsive, allowing customers to access banking services seamlessly across various devices, whether they are on a smartphone, tablet, or desktop.

To further enhance the user experience, BOC has incorporated several accessibility features. These include font size adjustments and color contrast options, making the website easier to use for individuals with visual impairments. The site is also compatible with screen readers, and the views exceed 10 million, with over 3.9 million active users annually.?

Enhancing Customer Convenience with Innovative Features

In today's fast-paced world, convenience is key, and BOC has integrated innovative features to meet this demand. The website's branch network and touchpoints are seamlessly integrated with Google Maps, providing customers with real-time information and easy access to BOC's extensive service network across the country. This feature not only simplifies the process of finding a branch or ATM but also enhances the overall customer experience.

Beyond the awards and accolades, it is the trust and loyalty of our customers that truly inspire us. Every click, every visit to our website, represents a connection with someone we are committed to serving. As we continue this journey, our goal remains simple yet profound: to ensure that every interaction with Bank of Ceylon reflects our deep-rooted values of care, accessibility, and inclusivity.