The Most Persuasive Team Ever

Friend of roaring rhetoric!

Today I present to you the most successful team of the League of Persuasion - the Football Club Rhetoric. This team has been undefeated for the last 2,300 years. Many powerful opponents have tried their luck. Only to leave the pitch with a pitiful look.

So who are these galactic players who make Real Madrid on the stages of life look like an amateur club?

First, the defense. Everyone calls them LOGOS.

In the goal, with the number one, they call her 'The Wall' - STRUCTURE. How can you win a football match without a goalkeeper? Impossible. STRUCTURE is the foundation of successful persuasion.

They call him the new gold. But the left back DATA loves to poke fun at himself. He usually says, "I'm not the new gold; I'm not the new oil, I'm a big mess." True, when he gets his act together it gets messy for the opposing team. DATA defends, DATA dribbles, DATA crosses, DATA scores goals.

Number three, centre-back EXAMPLE, preaches the same old line in every single press conference: "Specific beats generic." But since nobody seems to listen to her, she continues to say, "Specific beats generic."

The second centre-back, DEMO. DEMO loves to show his skills. on and off the pitch. One of his favorite exercises is to hold up an orange in the locker room - for two hours. When he is finally finished he smiles and says, "This is what good technique looks like."

Finally, the right back with the number five, EXPERT TESTIMONY. She is a master when it comes to quoting the biggest epert of football. Just the other day she told a fan, "I follow the advice of Pelé: 'Everything is practice.'"

The second big block, the midfield, commonly known as ETHOS.

Number six, REPUTATION. REPUTATION is constantly worried about what fans and press think about him. He updates his Insta account more often than Shakira. When the other team members mock him he puts on his Leonidas face and responds, "Their opinion is my value."

The game maker with the number seven, AUTHENTICITY. Press loves her more than any other player of the team. She never lies, she says things they way she feels them, she openly admits mistakes without any problem. On her left wrist she has a tattoo which says in Latin... Honestus, Sincerus, Vulnerabilis.

The third midfielder on the right side, AUTHORITY. If REPUTATION sometimes puts on his Leonidas face, AUTHORITY is Leonidas. When he looks his opponents straight into their eyes they shiver. In team photos he is the only one who doesn't protect his belly. And he even uses powerful pauses when he teases his opponents before a corner kick.

The third and last block - PATHOS, the strikers. No other team of the League of Persuasion has ever scored more goals.

Number nine, ANALOGY. ANALOGY loves to compare everything with everything. That's why everyone understands her. The other day, after a game ended in a tie for the first time in centuries, ANALOGY said to the press, "Today we were slower than snails on Valium. And we played against rabbits on amphetamines. How were we supposed to win?"

The superstar of the team, with the number 10, STORY. When STORY opens his mouth in a player session, all ears are glued to his mouth. With his descriptive and sensorial language he creates images in their minds. Images they can feel. There are always characters in his anecdotes. Characters with names and looks and personalities. And in his speech he talks to them, which makes it so engaging. But the best about STORY is that he always shares challenges and struggles and lessons learned. All this makes STORY the most inspiring player of the team.

The last player on the right wing with the number eleven - VISION. When the team is struggling, it's VISION who stands up in the half-time break and gives one of her legenday motivational talks. "Think about the party we will have tonight when we have won. Can you feel those amazing vibes? Embrace those images on tomorrow's front pages. Do you see them? Great, then let's get out there and kick some ass!"

Structure, Data, Example, Demo, Expert Testimony, Reputation, Authenticity, Authority, Analogy, Story, Vision - with these players you will win any game in the League of Persuasion. Especially when the coach is called... HUMOR.